When it comes to marketing your homebuilding or home remodeling business, does working with a vertical-specific agency really matter? Can’t a really good general marketing agency get you the same results?
As a builder or remodeler you’ve probably had potential clients who were considering doing a home improvement project on their own. Maybe they’ve even asked your advice about doing that. Depending on the complexity of the project and the skill of the homeowner that can be a great idea. For some homeowners, it’s a disaster waiting to happen.