Building a strong brand goes beyond having a fancy logo and a cool website design or carefully chosen color scheme. Every business has a brand, from global multinationals right down to the smallest family-owned business. Homebuilders with the strongest brands are those who have invested time in considering how they want to be seen in the marketplace.
Have you worked hard to build your homebuilder brand, but you aren’t seeing much in the way of customer loyalty? Your logo could be part of the problem! This design element is often the first impression the public has of your business. It gives you a public face and acts as a visual representation of the way you want your target audience to see you. This makes it vital that your logo is clearly recognizable and memorable, so your clients have no difficulty remembering it.