Open Houses can be a great marketing tool for your homebuilding business. It’s an excellent way to really show prospective homebuyers what you can do. And on top of that, it puts your company face to face with prospects. That’s critical because so much of winning a new client involves winning their trust—and that’s so much easier in person. It’s important to remember that visitors to your open house aren’t necessarily looking to buy a house that day. They’re more likely to be looking for a builder!