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5 Tips to Keep Homebuilding Clients Coming Back

Lead Nurturing, Email Marketing, CRM

It’s one thing to find new homebuilding clients, but it’s another to keep them coming back to you time after time. Good service is obviously the best way to retain customers, but how do you keep your company top of mind with clients that only have work for you occasionally? You can’t keep contacting them to find out if they’re planning any renovations. Or can you? The good news is that there are a number of ways to manage your customer relationships, keep in touch and remind clients of your existence through email marketing—all without bothering them continuously!

Tip #1: Develop a Database

It’s impossible to nurture existing and prospective customers and manage relationships with them if you don’t know who they are. Develop a database using tools such as Microsoft Access or online software like the free ZohoCRM or low-cost community SugarCRM. Both of these programs enable you to record all your customer’s data, activities and purchases and segment them into groups based on identifying criteria. At a glance you can see (or pull reports) on which clients have spent the most money with you and when last they gave you work.

Example: If you recently painted their master bathroom but didn’t install new plumbing, it may be a good opportunity to pitch fitting a new bathtub with water jets.

8 Steps To Lead Nurturing For Homebuilders And Remodelers

Lead Nurturing, Home Builder Marketing

Capturing leads is one thing—turning them into sales is another. Nurturing them along their journey to becoming customers is an area where beginner homebuilders and remodelers often don’t have expertise, given that their business is primarily focused on, well, building homes. One expert likens the process to ripening fruit: 95 percent of the bananas harvested are green, and only 5 percent are ready to eat. Unless you want to lose the 95 percent, you need to nurture them along carefully until they ripen. Good analogy, actually.

The secret is to build and maintain a relationship with the prospect until he (or she) is ready to buy, but to do so without becoming a nuisance. In the age of the Internet, users have become much more discerning about allowing marketers to bombard them with sales pitches. If you don’t want to be tuned out, it has to be subtle. So here’s an eight-step program for doing just that:

5 Ways Builders Can Reach Out To Clients

Home Builder Marketing, Lead Nurturing

All over the world, professionals are making use of modern technology to change the face of their businesses and reach out to current and potential clients. Lawyers make use of webcams for live video chat sessions with their clients, retail chains provide their clientele with up-to-date information about their latest sales through Twitter, and even politicians and non-profit organizations are keeping closer tabs on their constituents with the use of the Internet.

This blog is dedicated to providing valuable information to home builders, remodelers, and contractors about inbound sales and marketing. It's full of test, experiments, and ideas from our dedicated team of marketers.

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