Builder Funnel Blog

Marketing and Sales Strategies for Home Builders and Remodelers

contractor digital marketing and sales knowledge

How to Use the Right Keywords in Your Home Builder Marketing

Keyword Research, SEO, homebuilder marketing

Google’s Hummingbird algorithm changed the way we use keywords when it put the emphasis on long tail, more conversational search phrases. With search possibilities widened out, all the smaller niches within the homebuilding industry have thousands of keyword possibilities. If you struggled to rank before Hummingbird, targeting long tail keywords that are highly relevant to your personal business and your individual clients should pay dividends. 

The Right Research for Home Builders

Keyword Research, home builders marketing

It can be difficult to figure out what kind of marketing strategy to employ to best sell your services as a home builder. When working on a home builder marketing plan, people tend to make decisions based on what has worked in the past or what seems like a good idea to those already working in the business—but this isn't enough to guarantee success in the future. The right kind of research can make the task of developing a marketing strategy much simpler and increase the likelihood of success. Specifically, it's important to access the thoughts and opinions of potential clients: this is a key step in working out an effective marketing plan for home builder services.

Unfortunately, it's rare that home builders take a poll as part of their marketing research, but polls are one of the most valuable tools for a home builder to establish exactly what kind of marketing will be well received by the specific clients they are trying to reach. Home builders who strive to learn from potential clients will have more effective marketing schemes. Potential customers can offer a wealth of valuable information for the home builder seeking to reach them, and polls can say better than anyone what will capture the attention of potential clients and promote their interest in a home builder.

This blog is dedicated to providing valuable information to home builders, remodelers, and contractors about inbound sales and marketing. It's full of test, experiments, and ideas from our dedicated team of marketers.

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