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How to Use the Right Keywords in Your Home Builder Marketing

Keyword Research, SEO, Home Builder Marketing

Google’s Hummingbird algorithm changed the way we use keywords when it put the emphasis on long tail, more conversational search phrases. With search possibilities widened out, all the smaller niches within the homebuilding industry have thousands of keyword possibilities. If you struggled to rank before Hummingbird, targeting long tail keywords that are highly relevant to your personal business and your individual clients should pay dividends. 

The Right Research for Home Builders

Keyword Research, Home Builder Marketing

It can be difficult to figure out what kind of marketing strategy to employ to best sell your services as a home builder. When working on a home builder marketing plan, people tend to make decisions based on what has worked in the past or what seems like a good idea to those already working in the business—but this isn't enough to guarantee success in the future. The right kind of research can make the task of developing a marketing strategy much simpler and increase the likelihood of success. Specifically, it's important to access the thoughts and opinions of potential clients: this is a key step in working out an effective marketing plan for home builder services.

Unfortunately, it's rare that home builders take a poll as part of their marketing research, but polls are one of the most valuable tools for a home builder to establish exactly what kind of marketing will be well received by the specific clients they are trying to reach. Home builders who strive to learn from potential clients will have more effective marketing schemes. Potential customers can offer a wealth of valuable information for the home builder seeking to reach them, and polls can say better than anyone what will capture the attention of potential clients and promote their interest in a home builder.

How Builders Can Develop an Exhaustive Blog Idea List

Keyword Research, Blogging, Home Builder Content Marketing

When you have just started blogging and need inspiration, it can be difficult to come up with new ideas for blog posts.  The following four steps outline a popular brainstorming method that is successful for many new bloggers.  Give it a try.

1.  List your most important keyword phrases.  Think about the keyword phrases that you already use for your builder web site.  If this is brand new territory fo r you, start small and work your way up.  What can you add to the phrase "building company?"  Consider location, services, specialties, and more.  Make sure that your keyword phrases are searchable.  You want people who are using major search engines to pull up your building blog posts.

If you are unsure what people are searching for or simply want confirmation that your keywords are valid, use an SEO software tool such as
Google AdWords: Keyword .  Test your keyword phrases and make refinements as needed.

2.  Recall frequently asked questions. Consider the questions that you are frequently asked about your building company.  Think about questions that you get from potential leads and customers as well as fellow building com pany owners.  If you want to be seen as a thought leader in the building industry (which you should), you should be writing content that is relevant and useful for people both within and outside of the industry.

If you are drawing a blank for questions, start keeping a list throughout the next couple weeks as you talk to anyone and everyone about your business.

3.  Use these questions to brainstorm more questions.   For each question that have, use it to come up with five more related questions.  For example, if you frequently get questions about your roofing services, consider what the follow up questions are, such as costs and time estimates.  These questions will dire ctly address problems that your blog readers have.  They will also establish your expertise in the building industry.  The process of expanding on each of your questions and points in full will provide a rich outline with keywords already scattered throughout it.

4.  Review the outline that you've just made.  Now that you have a rich outline, you're ready to make it into a full blog post.  As you pose the questions that you frequently receive, consider how you can both demonstrate your expertise and outline the services that your company provides.

Blog Post Written by Taylor Vowell

Taylor Vowell is a certified inbound marketing specialist with a background in graphic design and website development. www.tmrdirect.com

This blog is dedicated to providing valuable information to home builders, remodelers, and contractors about inbound sales and marketing. It's full of test, experiments, and ideas from our dedicated team of marketers.

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