Smart homebuilders know the important role good marketing plays in the success of their business. But when it comes to setting their marketing budget (not their favorite activity in the first place) they scratch their heads and think: “I allocated X last year so I’ll allocate X+10% this year.” That kind of thinking, however, isn’t going to generate a 10% increase in sales.
Our annual State of Home Builder Marketing Report is now available for download and we’ve taken some top insights to help you on your marketing journey. In this blog we divulge the top 6 marketing takeaways from this years report, but the full report features highlighted key findings and our own expert opinions on best practices for home builder marketing.
Our annual State of Home Builder Marketing Report is now available for download and we’ve taken some top insights to help you on your marketing journey.The full report features highlighted key findings and our own expert opinions on best practices for home builders. We hope this free report will allow you to gain knowledge and inspiration on marketing practices you can implement to sell more homes this year. Download the full report.
You may have seen ‘Live Chat’ while browsing the web before. Usually, a friendly looking face pops up in the corner and says “Hi! How May I Help You?” or something to that effect. Live chat allows you to reach customers at their peak interest and offers a friendly voice to answer any questions they may have - and point them in the right direction.
Sometimes the line between sales and marketing gets a little blurry in the homebuilding industry. A lot of times it’s not clear when marketing is done with their job and the work of the sales department kicks in. But sales activity today (just like marketing) has changed over the past few years. It is no longer a matter of “getting someone out to see a model” and then hoping you can close the deal.