You may have seen ‘Live Chat’ while browsing the web before. Usually, a friendly looking face pops up in the corner and says “Hi! How May I Help You?” or something to that effect. Live chat allows you to reach customers at their peak interest and offers a friendly voice to answer any questions they may have - and point them in the right direction.

Some home builders post new information on their website every month. Some add something new every week. And there are those who put out something new every single day.

How often should you be talking to prospective clients?  Do you ever run the risk of “talking too much” and overloading prospects with information? 

Sometimes the line between sales and marketing gets a little blurry in the homebuilding industry. A lot of times it’s not clear when marketing is done with their job and the work of the sales department kicks in. But sales activity today (just like marketing) has changed over the past few years. It is no longer a matter of “getting someone out to see a model” and then hoping you can close the deal.

We all know how important referrals are in any business. But in the homebuilding business referrals are particularly important. After all, if you’re a builder, you’re in the “trust” business. When it comes to something as personal as a home, people simply want to work with someone they trust.

As a homebuilder your website is one of the most powerful marketing tools at your disposal. It’s fast, it’s relatively inexpensive, and it can be incredibly efficient at helping you generate leads for your business.