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Builder Funnel Blog

Builder Funnel Radio:
Marketing and Sales Strategies
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contractor digital marketing and sales knowledge

Understanding How the Homebuilder Sales Funnel Works

Social Media Marketing, Inbound Sales for Home Builders, Email Marketing, Content Marketing

When you learn to create a sales funnel, you’re better able to generate the types of content that speaks to potential customers at all stages of the buyer’s journey. In the beginning, it’s important to realize that sales funnels aren’t watertight. They have multiple entry and exit points, and not all visitors start at the top.

What is the Best CRM for Home Builders?

Inbound Sales for Home Builders, Home Builder Marketing

There's a lot of talk out there about various CRM systems.  And there are a ton of options to choose from when it comes to a CRM for your home building business.  Do you go with a system that is nationally recognized and has great support?  Or do you go with a smaller company that is specific to your industry?  Or maybe you're looking for one that integrates with your project management system.  There are a lot of options and a lot of factors to consider.

What Makes for a Good Internet Homebuilder Lead?

Home Builder Marketing, Inbound Sales for Home Builders

If you’re responsible for the marketing that sends leads to your sales team you may have run into the claim from the sales guys that, “Internet leads are no good! They never pan out.”

Why Some Home Builders Get All the Good Referrals

Home Builder Marketing, Inbound Sales for Home Builders, Customer Reviews

We all know how important referrals are in any business. But in the homebuilding business referrals are particularly important. After all, if you’re a builder, you’re in the “trust” business. When it comes to something as personal as a home, people simply want to work with someone they trust.

How to Fix a Terrible Homebuilder Website

Home Builder Marketing, Inbound Sales for Home Builders, Website Development

As a homebuilder your website is one of the most powerful marketing tools at your disposal. It’s fast, it’s relatively inexpensive, and it can be incredibly efficient at helping you generate leads for your business.