If you invest time and money into the marketing of your homebuilding or remodeling business, you want results. Let’s be honest, that’s why you do it. You want to generate qualified leads and—ultimately—sales. But if your marketing approach is too focused on closing the deal, you could actually kill that sale before it ever has a chance to happen.
Winter is often a mixed bag for builders and remodelers. The frenzied activity that’s associated with the warm weather months lets up a bit. That gives you a chance to catch your breath and take a look at how the business is doing—and where you want it to go. But anytime business slows down, it can also be a time of anxiety.