To have an effective marketing program, you absolutely need a great product or service. That goes without saying. But you also need to be different than your competitors. You need something that makes you unique. In the world of marketing, we call this a unique selling proposition or USP.
Have you been spending money on marketing with little or nothing to show for it? Have you used advertising in the past but were frustrated because your leads stop coming in when you stop spending? Did you ever wonder if there was a better marketing tactic out there that could build on itself over time and provide a consistent, lasting stream of leads? Well there is.
You rely on your website to help you find prospects for your remodeling business, turn them into leads, qualify them as candidates, and eventually turn them into clients. But how does that happen? What is it about your website that will attract prospects and make them stick around—and eventually turn into customers?