Builder Funnel Blog

Marketing and Sales Strategies for Home Builders and Remodelers

contractor digital marketing and sales knowledge

Dear Houzz, Here’s How You’re Commoditizing the Construction Industry (an Open Letter)

Inbound Marketing for Remodelers, Houzz, Inbound Marketing for Home Builders

To have an effective marketing program, you absolutely need a great product or service. That goes without saying. But you also need to be different than your competitors. You need something that makes you unique. In the world of marketing, we call this a unique selling proposition or USP.

Inbound Marketing: The #1 Marketing Tactic for Homebuilders and Remodelers

Remodeler Marketing, Inbound Marketing for Remodelers, homebuilder marketing, Inbound Marketing for Home Builders, Digital Marketing for Home Builders

Have you been spending money on marketing with little or nothing to show for it? Have you used advertising in the past but were frustrated because your leads stop coming in when you stop spending? Did you ever wonder if there was a better marketing tactic out there that could build on itself over time and provide a consistent, lasting stream of leads? Well there is.

What Makes Your Remodeling Company Unique?

Contractor Marketing, Inbound Marketing for Remodelers, Remodeling Marketing

One of the keys to any kind of marketing is communicating your Unique Selling Proposition (USP).

Like any other business, as a remodeling business you need to set yourself apart from the competition.

Marketing for Remodelers: Images, Ideas, Insights, and Information

Inbound Marketing for Remodelers, Remodeling Marketing

You rely on your website to help you find prospects for your remodeling business, turn them into leads, qualify them as candidates, and eventually turn them into clients. But how does that happen? What is it about your website that will attract prospects and make them stick around—and eventually turn into customers?

Re-Targeting: How Remodelers Can Avoid Losing Good Leads

Remodeler Marketing, Inbound Marketing for Remodelers

One of the challenges remodelers face continually is making sure that their “Leads Bucket” stays full of good leads. You work hard to generate those leads, so you don’t want to lose them once you’ve found them. So how can you keep those leads active and interested in your remodeling services?

This blog is dedicated to providing valuable information to home builders, remodelers, and contractors about inbound sales and marketing. It's full of test, experiments, and ideas from our dedicated team of marketers.

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