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Builder Funnel Blog

Marketing and Sales Strategies for Home Builders and Remodelers

contractor digital marketing and sales knowledge

Dear Houzz, Here’s How You’re Commoditizing the Construction Industry (an Open Letter)

Inbound Marketing for Remodelers, Houzz, Inbound Marketing for Home Builders

To have an effective marketing program, you absolutely need a great product or service. That goes without saying. But you also need to be different than your competitors. You need something that makes you unique. In the world of marketing, we call this a unique selling proposition or USP.

Inbound Marketing: The #1 Marketing Tactic for Homebuilders and Remodelers

Remodeler Marketing, Inbound Marketing for Remodelers, homebuilder marketing, Inbound Marketing for Home Builders, Digital Marketing for Home Builders

Have you been spending money on marketing with little or nothing to show for it? Have you used advertising in the past but were frustrated because your leads stop coming in when you stop spending? Did you ever wonder if there was a better marketing tactic out there that could build on itself over time and provide a consistent, lasting stream of leads? Well there is.

Why Integrated Marketing Is Critical To Homebuilders' Inbound Marketing Success

Home Builder Marketing Blog, Inbound Marketing for Home Builders, Digital Marketing for Home Builders

As a home builder, you understand how the smallest elements of a house are integrated together to create a solid foundation that someone will one day call “home.”

Similarly, your online marketing plan is composed of many important elements that contribute to your success.

Autoresponders: What They Are and Clever Ways Home Builders Can Use Them

Email Marketing for Home Builders, Home Builder Marketing Automation, Inbound Marketing for Home Builders, Digital Marketing for Home Builders

Marketing anything is about multiple contact opportunities. The more often you put your name and your brand in front of a potential customer, the more likely you will be to eventually make a sale.

However, as anyone who has done this type of marketing (as part of a home builder marketing strategy or otherwise) will tell you, brand building takes a lot of time and effort if you’re relying solely on an old-fashioned, real-world sales team.

How Will Inbound Marketing Help Me Sell Custom Homes?

Lead Generation for Builders, homebuilder marketing, Inbound Marketing for Home Builders

Most custom home builders would much rather focus on the actual work of building a home than trying to find potential customers to buy that home. Of course, most builders who have survived previous tumultuous years in the housing industry are well aware of the dangers of trusting in the “If you build it, they will come (and buy it)” philosophy of business.

If you don’t do something to generate leads—qualified leads that bring you sales—you’ll be out of business no matter how good you are with a hammer and saw. But what kind of marketing will actually generate those kinds of leads?

See how this home builder tripled leads! Click to download the case study.

This blog is dedicated to providing valuable information to home builders, remodelers, and contractors about inbound sales and marketing. It's full of test, experiments, and ideas from our dedicated team of marketers.

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