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Builder Funnel Blog

Marketing and Sales Strategies for Home Builders and Remodelers

contractor digital marketing and sales knowledge

How to Develop a Strong Homebuilding Brand Through Publicity

Twitter, Social Media Marketing, inbound marketing and content marketing

When it comes to building homes, reputation is everything. Unlike buying a $1.50 candy bar, that if it doesn’t taste great they just throw it away, homebuilding is a large investment and people want to know that you can be trusted to get the job done. Social media marketing is a great platform for your reputation to get talked about and your brand to build recognition as a trustworthy professional in the industry. Brand reputation is vital. A brand that goes sour in the public’s eye can be destroyed. A brand that gets accolades soars. Publicity provides the perfect platform for building your brand and reputation.

Gain a Name as an Expert

Have you ever read an article that quotes a “renowned expert”? It is a term used to denote that the expert is widely considered a top resource in whatever his or her expertise happens to be. If you build a reputation as a thought leader in the homebuilding field you will get publicity that won’t cost you a cent! Get your name out there. Let it be known that you are willing to give advice and be quoted for social media marketing blogs, content marketing blogs and trade magazines.

This blog is dedicated to providing valuable information to home builders, remodelers, and contractors about inbound sales and marketing. It's full of test, experiments, and ideas from our dedicated team of marketers.

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