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Builder Funnel Blog

Builder Funnel Radio:
Marketing and Sales Strategies
in Between Job Sites

contractor digital marketing and sales knowledge

Dear Houzz, Here’s How You’re Commoditizing the Construction Industry (an Open Letter)

Houzz, Home Builder Marketing, Digital Marketing for Remodelers

To have an effective marketing program, you absolutely need a great product or service. That goes without saying. But you also need to be different than your competitors. You need something that makes you unique. In the world of marketing, we call this a unique selling proposition or USP.

4 Common Houzz Mistakes - and How to Avoid Them

Houzz, Branding

Houzz is a crucial tool for design build remodelers, allowing them to directly connect with their target audience. Marketing on Houzz can yield BIG results if done correctly. Take time to optimize your profile, and avoid these common mistakes.

Getting People to Your Visuals: 5 Tips for Home Builders

Pinterest, Houzz, Instagram Marketing, Home Builder Marketing, Content Marketing

The great thing about advertising in homebuilding is there are plenty of visuals available. As long as you have a decent camera and hold it steady, you can flood media sites like Instagram, Flickr, Pinterest, and Houzz with compelling visuals and garner immediate interest in your products and services.

This blog is dedicated to providing valuable information to home builders, remodelers, and contractors about inbound sales and marketing. It's full of test, experiments, and ideas from our dedicated team of marketers.

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