To have an effective marketing program, you absolutely need a great product or service. That goes without saying. But you also need to be different than your competitors. You need something that makes you unique. In the world of marketing, we call this a unique selling proposition or USP.
The great thing about advertising in homebuilding is there are plenty of visuals available. As long as you have a decent camera and hold it steady, you can flood media sites like Instagram, Flickr, Pinterest, and Houzz with compelling visuals and garner immediate interest in your products and services.