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Builder Funnel Blog

Marketing and Sales Strategies for Home Builders and Remodelers

contractor digital marketing and sales knowledge

Be a Guest: Guest Blogging Tips for Homebuilding Companies

Blogging, homebuilding companies, guest posting

Matt Cutts recently stated that a once-common practice has quickly become nothing but a spam-generating machine. Guest blogging, or placing content outside your blog to increase exposure, has become increasingly popular over the last several years, but Cutts warns against it.

Get It Right: 6 SEO Mistakes Homebuilders Make

homebuilding companies, SEO mistakes

When searching the web, 32% of users click on the first result they see. Another 17% click on the second and 11% click on the third. Using proper SEO techniques is important, and the closer you move your homebuilding website to the top of the list, the better.

Make it Easy: 7 Simple Internet Marketing Tips for Homebuilders

Internet Marketing, homebuilding companies

As a homebuilding company, you are expected to provide quality products, serve your clients and meet deadlines. What you’re not expected to do is be an expert on internet marketing or social media. Frustrations lead many to engage in black SEO tactics, such as buying “likes” or “followers” on social media, but these measures are unnecessary and can be damaging.

Fortunately, internet marketing doesn’t have to be difficult, expensive or time-consuming. Simple ways to practice internet marketing include blogging, sharing images on Instagram or Pinterest, establishing website structure, ensuring your marketing passes the “mom” test and commenting on relevant blogs or message boards.

This blog is dedicated to providing valuable information to home builders, remodelers, and contractors about inbound sales and marketing. It's full of test, experiments, and ideas from our dedicated team of marketers.

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