Matt Cutts recently stated that a once-common practice has quickly become nothing but a spam-generating machine. Guest blogging, or placing content outside your blog to increase exposure, has become increasingly popular over the last several years, but Cutts warns against it.
As a homebuilding company, you are expected to provide quality products, serve your clients and meet deadlines. What you’re not expected to do is be an expert on internet marketing or social media. Frustrations lead many to engage in black SEO tactics, such as buying “likes” or “followers” on social media, but these measures are unnecessary and can be damaging.
Fortunately, internet marketing doesn’t have to be difficult, expensive or time-consuming. Simple ways to practice internet marketing include blogging, sharing images on Instagram or Pinterest, establishing website structure, ensuring your marketing passes the “mom” test and commenting on relevant blogs or message boards.