Have you been spending money on marketing with little or nothing to show for it? Have you used advertising in the past but were frustrated because your leads stop coming in when you stop spending? Did you ever wonder if there was a better marketing tactic out there that could build on itself over time and provide a consistent, lasting stream of leads? Well there is.
Most custom home builders would much rather focus on the actual work of building a home than trying to find potential customers to buy that home. Of course, most builders who have survived previous tumultuous years in the housing industry are well aware of the dangers of trusting in the “If you build it, they will come (and buy it)” philosophy of business.
If you don’t do something to generate leads—qualified leads that bring you sales—you’ll be out of business no matter how good you are with a hammer and saw. But what kind of marketing will actually generate those kinds of leads?