There’s nothing like getting someone else to sell for you, and when it’s a happy customer it’s even better. Turn your satisfied clients into ambassadors for your contractor marketing by optimizing your use of the free online tools available to generate remodeling leads.
Social media isn’t going away anytime soon, and home renovation contractors need to tap into this (mostly) free opportunity as much as possible. What’s the point, you might be asking? My clients aren’t the kind of people to sit on Facebook all day. I’m not targeting a teenage marketplace. Why on earth would I want to worry about Twitter and other social media marketing platforms? For a few seriously good reasons, that’s why:
Having a list of prospective customers is only the first step in generating solid homebuilding leads. It doesn’t mean you’re going to get business from all of them. And unless you have the time and resources to spend following up on every single one, your conversion rate is likely to be low-to-nothing. Few customers come to you by themselves, without any help from you. So what do you do if you’re a home renovation contractor with a few laborers and even fewer admin and sales staff? You automate, that’s what.