As a homebuilder, you know that your clients have different reasons for building a new home.
We’ve talked before about how a homebuilder’s website can be one of his or her most powerful tools. Properly set up, your website can generate a lot of qualified leads—leads your marketing team can follow up on and turn over to your sales team.
Depending on which study you read, as many as three out of four internet leads today fall through the cracks, never being followed up on. That’s a shocking statistic already, but apply the figure to your own leads per month, and you might start to sweat. If you receive 100 internet leads in a month, 75 of them are going nowhere.