Open Houses can be a great marketing tool for your homebuilding business. It’s an excellent way to really show prospective homebuyers what you can do. And on top of that, it puts your company face to face with prospects. That’s critical because so much of winning a new client involves winning their trust—and that’s so much easier in person. It’s important to remember that visitors to your open house aren’t necessarily looking to buy a house that day. They’re more likely to be looking for a builder!
Customers these days want more than just your sales pitch when they are in the process of choosing a homebuilding contractor. Event marketing is one of the fastest growing methods of marketing these days. Events offer opportunities for your prospective clients to meet and interact with you and your team, and to get a sense of your focus and expertise.