When you learn to create a sales funnel, you’re better able to generate the types of content that speaks to potential customers at all stages of the buyer’s journey. In the beginning, it’s important to realize that sales funnels aren’t watertight. They have multiple entry and exit points, and not all visitors start at the top.
Email marketing proponents are constantly exhorting homebuilders to set up a mailing list and send out email newsletters on a regular basis. And while inbound marketing offers many valid reasons why you should do so, the most important ones are those that aren’t quite as well known. Here are a few of those: