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Builder Funnel Blog

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Marketing and Sales Strategies
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contractor digital marketing and sales knowledge

Autoresponders: What They Are and Clever Ways Home Builders Can Use Them

Home Builder Marketing, Email Marketing

Marketing anything is about multiple contact opportunities. The more often you put your name and your brand in front of a potential customer, the more likely you will be to eventually make a sale.

However, as anyone who has done this type of marketing (as part of a home builder marketing strategy or otherwise) will tell you, brand building takes a lot of time and effort if you’re relying solely on an old-fashioned, real-world sales team.

Homebuilder Email Marketing: How Often is Too Often?

Email Marketing, Home Builder Marketing

Email marketing is still one of the most effective ways to reach out to your ideal customers. It has proven to be an effective digital marketing tactic to connect with people who are already interested in the products and services you offer.

How Marketing Automation Helps Generate Homebuilding Leads

Email Marketing, Home Builder Marketing

Having a list of prospective customers is only the first step in generating solid homebuilding leads. It doesn’t mean you’re going to get business from all of them. And unless you have the time and resources to spend following up on every single one, your conversion rate is likely to be low-to-nothing. Few customers come to you by themselves, without any help from you. So what do you do if you’re a home renovation contractor with a few laborers and even fewer admin and sales staff? You automate, that’s what.

Using Home Builder Email Campaigns Wisely

Email Marketing, Home Builder Marketing

Email is a very effective marketing method for home builders if used properly. Too many emails, and you will be ignored. Too few, and people can too easily forget about you. It can be challenging to strike a happy medium, but learning to use email campaigns wisely is well worth the trouble as it can make your marketing campaign a more effective one.

How Homebuilders Can Follow Up On Leads Using Automated Email

Home Builder Marketing, Email Marketing

Generating leads is hard work. It’s even harder using them. Homebuilders and remodelers spend time and money on trade show exhibitions, website content and email marketing to name a few, and all too often those leads simply aren’t followed up because the sales team doesn’t have the time. Research from the Trade Show Exhibitors’ Association indicates that sales people typically follow up only the “hottest” leads and engage with those prospective customers, while the other 60 percent to 80 percent fall by the wayside.

Losing To the Competition

For the potential customer, it amounts to being ignored. They’ve provided their information for you to contact them. They’re expecting something from somebody—and much of the time, nothing happens.