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Understanding How the Home Builder Sales Funnel Works

When you learn to create a sales funnel, you’re better able to generate the types of content that speaks to potential customers at all stages of the buyer’s journey. In the beginning, it’s important to realize that sales funnels aren’t watertight. They have multiple entry and exit points, and not all visitors start at the top.

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5 Top Marketing Automation Tools for Home Builders

Spencer Powell | Nov 27, 2018 10:43:29 AM | Email Marketing, Marketing Automation

Buying a new home or remodeling your current home can be very stressful. So it’s no wonder homeowners are surfing the web to research what to expect before they start. They find your website and shoot off a quick email for more information, and unless you’re able to respond promptly, you’ll lose the potential lead. With marketing automation, you know every lead is followed-up on and provided relevant content in preparation for your sales team making contact.

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Autoresponders: What They Are and Clever Ways Home Builders Can Use Them

Spencer Powell | Jul 14, 2017 10:22:00 AM | Email Marketing, Home Builder Marketing

Marketing anything is about multiple contact opportunities. The more often you put your name and your brand in front of a potential customer, the more likely you will be to eventually make a sale.

However, as anyone who has done this type of marketing (as part of a home builder marketing strategy or otherwise) will tell you, brand building takes a lot of time and effort if you’re relying solely on an old-fashioned, real-world sales team.

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Home Builder Email Marketing: How Often is Too Often?

Email marketing is still one of the most effective ways to reach out to your ideal customers. It has proven to be an effective digital marketing tactic to connect with people who are already interested in the products and services you offer.

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How Home Builders Can Follow Up On Leads Using Automated Email

Generating leads is hard work. It’s even harder using them. Home builders and remodelers spend time and money on trade show exhibitions, website content and email marketing to name a few, and all too often those leads simply aren’t followed up because the sales team doesn’t have the time. Research from the Trade Show Exhibitors’ Association indicates that sales people typically follow up only the “hottest” leads and engage with those prospective customers, while the other 60 percent to 80 percent fall by the wayside.

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