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4 Types of Emails All Design Build Remodelers Should Send

4 Types of Emails All Design Build Remodelers Should Send

 

As a company promoting a service, rather than an item or a new launch, your approach to email marketing will be different than a traditional big box store or a boutique. Instead of flash sales, coupons, or free delivery on a Friday night, you need to promote the value of your service. Since nurturing a potential lead through the sales process can take months, it is imperative that you keep them informed, engaged and interested in your business and your value.

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Autoresponders: What They Are and Clever Ways Home Builders Can Use Them

Spencer Powell | Jul 14, 2017 10:22:00 AM | Email Marketing, Home Builder Marketing

Marketing anything is about multiple contact opportunities. The more often you put your name and your brand in front of a potential customer, the more likely you will be to eventually make a sale.

However, as anyone who has done this type of marketing (as part of a home builder marketing strategy or otherwise) will tell you, brand building takes a lot of time and effort if you’re relying solely on an old-fashioned, real-world sales team.

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Homebuilder Email Marketing: How Often is Too Often?

Email marketing is still one of the most effective ways to reach out to your ideal customers. It has proven to be an effective digital marketing tactic to connect with people who are already interested in the products and services you offer.

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Using Home Builder Email Campaigns Wisely

Spencer Powell | Apr 30, 2014 10:00:00 AM | Email Marketing, Home Builder Marketing

Email is a very effective marketing method for home builders if used properly. Too many emails, and you will be ignored. Too few, and people can too easily forget about you. It can be challenging to strike a happy medium, but learning to use email campaigns wisely is well worth the trouble as it can make your marketing campaign a more effective one.

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How Homebuilders Can Follow Up On Leads Using Automated Email

Generating leads is hard work. It’s even harder using them. Homebuilders and remodelers spend time and money on trade show exhibitions, website content and email marketing to name a few, and all too often those leads simply aren’t followed up because the sales team doesn’t have the time. Research from the Trade Show Exhibitors’ Association indicates that sales people typically follow up only the “hottest” leads and engage with those prospective customers, while the other 60 percent to 80 percent fall by the wayside.

Losing To the Competition

For the potential customer, it amounts to being ignored. They’ve provided their information for you to contact them. They’re expecting something from somebody—and much of the time, nothing happens.

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