When most people launch an online store, they focus on Internet-based marketing tactics, email marketing and social media. Very few choose to integrate offline marketing with their efforts, and still fewer use direct mail as part of their strategy. However, while it may not be high-tech or new, direct mail can be a great way to launch an online store, and here’s why:
There are many ways to market, since customers are so plugged in to media. There's the social media giant, the customers cruising Google for results, those who are listening to the radio, and others who are leafing through magazines or sitting in front of the television. With so many different avenues of marketing, it can be difficult for a homebuilding company to decide the best marketing route for their business.