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What Online Marketing Metrics Should Your Remodeling Company Look At?

What Online Marketing Metrics Should Your Remodeling Company Look at?As a remodeler, you know the wisdom of the old adage, “Measure twice; cut once.” Accurate measurements are absolutely critical for good remodeling work. The same is true with your marketing efforts to promote your home remodeling business.

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The Complete Guide to Google My Business for Home Builders and Remodelers

It seems like there is always a new social trend to keep up with and as the world of digital marketing is ever evolving, there IS always something new to help your business succeed in the digital space. With the downfall of Google+, Google My Business has risen.

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Dear Houzz, Here’s How You’re Commoditizing the Construction Industry (an Open Letter)

To have an effective inbound marketing program, including proper social media presence, you absolutely need a great product or service. That goes without saying. But you also need to be different than your competitors. You need something that makes you unique. In the world of marketing, we call this a unique selling proposition or USP.

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4 Years Later, 5 Content Marketing Lessons for Home Builders & Remodelers

Four years ago I joined Builder Funnel to create a content department for our clients. They say time is the best teacher, and this blog is all about lessons that time has taught us about home builder and remodeler marketing.

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5 Ways Remodelers Should Be Using Instagram

Spencer Powell | Nov 27, 2018 10:46:13 AM | Digital Marketing for Remodelers

Have you heard of Instagram?  I'm sure you have since they were acquired by Facebook for $1 billion dollars back in 2012.  Now why would they do that?  Forbes gave us 10 reasons why here, but I think they did because they realized that's where the younger generation was gravitating.  That's where the eyeballs were moving.  In marketing, you want to be where the people are, but you also want to be where your customers are.  And your customers LOVE looking at photos on Instagram.  

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