If you’ve been less than impressed with the performance of your remodeling marketing efforts of late, perhaps it’s time to try something new. However, if you’re tired of the “throw-something-against-the-wall-to-see-if-it-will stick” approach, we’d like to suggest five marketing ideas that our clients have tried that work.
While word-of-mouth and newspaper advertisements have been the go-to marketing method for remodelers for decades, times have changed. What was once friends talking about dreams for their homes and interruptive advertisements in newspapers and magazines, is now helpful content to answer consumer questions, build relationships, and guide consumers toward a trusted source: you!
Let’s start with the basics. What is marketing automation? Marketing automation is the use of any software that automates your marketing actions. Think emails, social media posts, and other steps that you may take to communicate online. Automation helps you reach more people in less time, and helps you tailor your content to your customers, allowing for higher quality leads and a robust sales pipeline. Marketing automation exists to make your life easier, without compromising the authenticity of your content.
Social Media Marketing, Inbound Marketing, Marketing Tools, Website Optimization, Home Builder Marketing, Instagram Marketing, Instagram Marketing for Remodelers, Digital Marketing for Remodelers, Instagram Marketing for Home Builders
With over 500 million daily active users, Instagram provides an incredible platform for builders and remodelers to connect with both potential and current customers. Unfortunately, it is often overlooked in favor of Facebook or Twitter because many are unaware of all of the advantages. In this blog, we are going to take a look at all of the amazing benefits of using Instagram and why it should be implemented into your marketing strategy.