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Builder Funnel Blog

Marketing and Sales Strategies for Home Builders and Remodelers

contractor digital marketing and sales knowledge

How to Use Hashtags Correctly: When, Where, and Why to Include Hashtags in Your Remodeler Marketing

Social Media Marketing, Instagram Marketing for Remodelers, Digital Marketing for Remodelers

Social media sites are constantly buying each other, changing their algorithms, and evolving their expectations of you as a remodeler. I know because I'm in it every day. It's important to recognize that there's a method to the madness - they're evolving to better suit the user. And you should be, too.

As you're evolving to suit your clients and leads, this requires staying up to date on trends. We know firsthand how time consuming this can be, and we also know that time is a limited resource when you own a business or run a marketing department. So here's our down and dirty guide to hashtagging (the right way).

How to Get the Most Out of the Master Your Remodeling Business Workshop

Remodeler Sales Tools, Digital Marketing for Remodelers

If you're anything like me, you've probably checked the Remodelers Advantage Show agenda (and your flight itinerary) about a dozen times already this week. There are so many things to consider - like what workshops to attend, what networking events are most important, and what color notebook to pack.

[Infographic] 7 Tips for Marketing Your Service Like a Product

Contractor Marketing, Digital Marketing for Remodelers

The key to marketing your service based business? Make the intangible tangible. Learn more about marketing your service based business like you would a product. 

4 Types of Emails All Design Build Remodelers Should Send

Email Marketing, Digital Marketing for Remodelers, Email Marketing for Remodelers

As a company promoting a service, rather than an item or a new launch, your approach to email marketing will be different than a traditional big box store or a boutique. Instead of flash sales, coupons, or free delivery on a Friday night, you need to promote the value of your service. Since nurturing a potential lead through the sales process can take months, it is imperative that you keep them informed, engaged and interested in your business and your value.

How to Double the Conversion Rate of Your Home Builder or Remodeling Company Website

Lead Conversion, Remodeler Lead Generation, Home Builder Lead Generation, Digital Marketing for Remodelers

Like most home builders or home remodelers, you have likely invested thousands of dollars into the design and development of your website. It is a huge aspect of your marketing strategy and online presence, and it is extremely important that this website attracts new leads for your company.

However, this is often not the case.

This blog is dedicated to providing valuable information to home builders, remodelers, and contractors about inbound sales and marketing. It's full of test, experiments, and ideas from our dedicated team of marketers.

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