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Builder Funnel Blog

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4 Years Later, 5 Content Marketing Lessons for Home Builders & Remodelers

Content Marketing, Home Builder Marketing, Digital Marketing for Remodelers

Four years ago I joined Builder Funnel to create a content department for our clients. They say time is the best teacher, and this blog is all about lessons that time has taught us about home builder and remodeler marketing.

5 Ways Remodelers Can Prevent Blogging Embarrassment

Digital Marketing for Remodelers, Home Builder Marketing

Writing great blog posts for your remodeling web site is only the first step to having a successful blog.  Having a check list process after the initial writing process will maximize the post's potential and also ensure that your blog is an asset, and not an embarrassment, for your company.  Take the time to review the following components of your post before you share your remodeling knowledge with the world.

1.  Does you blog post have links, including a call to action (CTA)?
In addition to the great content that you have provided about remodeling, you should also link to other great online content.  You can provide both internal and external links.  Don't forget to include a call to action (CTA) near the end of the page to keep your reader engaged with the topic at hand.

2.  Does your blog post have at least one image with citation?
Whatever the topic at hand is for your remodeling blog post, you should include at least one image.  Make sure that you provide image citation so that your source gets proper recognition and you boost your credibility for your readers.

3.  Did you take the time to rework your title?
If you already did take the time to rework your title, take another minute to rework it again.  It is really tough to write a great title that both explains the subject and gets people excited about it, especially on the first try.  Take your time to research and refine your title.  Don't be afraid to experiment with different titles.

4.  Is the format of your blog post user friendly?
We have all read blog posts that are not user friendly, such as posts where the text is all one long paragraph or the light colored text is difficult to read over the dark colored web site background.  Include headings, bullet lists, images, links, and more as it is appropriate to make your post format user friendly.

5.  Did you proofread and preview the final text and layout?
Take the time to proofread your post.  Have at least one other person proofread it as well.  Then preview the final layout as your readers will be viewing it.

This final check should also include a final keyword optimizationcheck.  Your post should not be stuffed with keywords but should have a natural keyword density.  If it is ever awkward to include a keyword or keyword phrase, simply leave it out.

Blog Post Written by Jimmy Donnellon

Jimmy is an inbound marketing professional with a background in public relations and marketing. Jimmy helps his clients get found on the web, convert visitors into leads and helps them track their results.

5 Ways Remodelers Should Be Using Instagram

Digital Marketing for Remodelers

Have you heard of Instagram?  I'm sure you have since they were acquired by Facebook for $1 billion dollars back in 2012.  Now why would they do that?  Forbes gave us 10 reasons why here, but I think they did because they realized that's where the younger generation was gravitating.  That's where the eyeballs were moving.  In marketing, you want to be where the people are, but you also want to be where your customers are.  And your customers LOVE looking at photos on Instagram.  

3 Ways You Haven't Thought to Use Facebook Yet to Promote Your Homebuilder Business

Facebook Marketing, Social Media Marketing, Home Builder Marketing, Digital Marketing for Remodelers

Facebook is one of the quickest growing social tools for business of all sizes.  The well-known social network quickly and easily connects businesses to the masses, and vice versa.  While the strategy around reaching a wide audience changes at break neck paces with social media in general, here are a few tried and true methods for reaching your target audience that you may not have thought of yet.

1 Simple Formula for Website Lead Generation for Remodelers

Digital Marketing for Remodelers, Lead Generation, Digital Marketing for Contractors

There are times when trying to figure out how to use your website to generate qualified leads can feel overwhelming. While there are a number of “moving parts” in the process, we’d like to simplify the equation for you.