If you’ve been less than impressed with the performance of your remodeling marketing efforts of late, perhaps it’s time to try something new. However, if you’re tired of the “throw-something-against-the-wall-to-see-if-it-will stick” approach, we’d like to suggest 12 marketing ideas that our clients have tried that work.
There are several reasons you should be talking about the cost of your remodeling services before consumers ever contact you. Talking about money with potential customers can free up your time from potential clients who just aren’t ready. Plus, it can bring in more revenue for your business through more qualified leads and comes with several additional benefits for attracting your target audience. Let’s take a look at the top reasons your remodeling business should be talking about cost.
We get it - talking about the cost of your products and services can be scary. You don’t want to scare off potential customers or give away your pricing secrets to competitors who may be crawling your website, however, talking about cost is an essential step in generating leads and starting a relationship with those looking for your services. Here are some ideas to get your remodeling business started talking about cost.
While word-of-mouth and newspaper advertisements have been the go-to marketing method for remodelers for decades, times have changed. What was once friends talking about dreams for their homes and interruptive advertisements in newspapers and magazines, is now helpful content to answer consumer questions, build relationships, and guide consumers toward a trusted source: you!
Let’s start with the basics. What is marketing automation? Marketing automation is the use of any software that automates your marketing actions. Think emails, social media posts, and other steps that you may take to communicate online. Automation helps you reach more people in less time, and helps you tailor your content to your customers, allowing for higher quality leads and a robust sales pipeline. Marketing automation exists to make your life easier, without compromising the authenticity of your content.