The key to marketing your service based business? Make the intangible tangible. Learn more about marketing your service based business like you would a product.
As a company promoting a service, rather than an item or a new launch, your approach to email marketing will be different than a traditional big box store or a boutique. Instead of flash sales, coupons, or free delivery on a Friday night, you need to promote the value of your service. Since nurturing a potential lead through the sales process can take months, it is imperative that you keep them informed, engaged and interested in your business and your value.
Like most home builders or home remodelers, you have likely invested thousands of dollars into the design and development of your website. It is a huge aspect of your marketing strategy and online presence, and it is extremely important that this website attracts new leads for your company.
However, this is often not the case.
Social media marketing is an incredibly powerful tool. When it first rose to become a successful marketing platform about a decade ago, selling was simple. But, in the age where we have seen it all and don't fall for the same tactics, social media marketing is only effective when it rises above the noise.