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The Complete Guide to Google My Business for Home Builders and Remodelers

It seems like there is always a new social trend to keep up with and as the world of digital marketing is ever evolving, there IS always something new to help your business succeed in the digital space. With the downfall of Google+, Google My Business has risen.

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Dear Houzz, Here’s How You’re Commoditizing the Construction Industry (an Open Letter)

To have an effective inbound marketing program, including proper social media presence, you absolutely need a great product or service. That goes without saying. But you also need to be different than your competitors. You need something that makes you unique. In the world of marketing, we call this a unique selling proposition or USP.

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4 Years Later, 5 Content Marketing Lessons for Home Builders & Remodelers

Four years ago I joined Builder Funnel to create a content department for our clients. They say time is the best teacher, and this blog is all about lessons that time has taught us about home builder and remodeler marketing.

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5 Ways Remodelers Can Prevent Blogging Embarrassment

Writing great blog posts for your remodeling web site is only the first step to having a successful blog.  Having a check list process after the initial writing process will maximize the post's potential and also ensure that your blog is an asset, and not an embarrassment, for your company.  Take the time to review the following components of your post before you share your remodeling knowledge with the world.
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5 Ways Remodelers Should Be Using Instagram

Spencer Powell | Nov 27, 2018 10:46:13 AM | Digital Marketing for Remodelers

Have you heard of Instagram?  I'm sure you have since they were acquired by Facebook for $1 billion dollars back in 2012.  Now why would they do that?  Forbes gave us 10 reasons why here, but I think they did because they realized that's where the younger generation was gravitating.  That's where the eyeballs were moving.  In marketing, you want to be where the people are, but you also want to be where your customers are.  And your customers LOVE looking at photos on Instagram.  

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