One of the keys to any kind of marketing is communicating your Unique Selling Proposition (USP).
Like any other business, as a remodeling business you need to set yourself apart from the competition.
As marketing professionals who specialize in helping builders maximize their marketing efforts, we’re often asked to give people a quick overview (in layman’s terms) of the essentials for marketing success. And while there are often a lot of “moving parts” in a successful builder marketing campaign, there are some basics that businesses can’t ignore. Let’s take a quick look at four keys to builder marketing success.
One of the things most remodelers love most about their industry is actually remodeling houses. One of the things many of them hate is the financial rollercoaster that they often find themselves on. It seems that business is either booming, or it’s slow. Many remodelers wish they could flatten out that sales cycle so that it’s not always boom or bust.