Content Marketing— attracting and retaining customers by creating and offering relevant, valuable content—is a relatively new concept. Of course that means that a lot of marketing types are talking about it today. But the underlying principles for doing this (or any kind of marketing) effectively have been around for a long time.
Being naked may have a range of benefits, but not if it’s your website you’re talking about! And if your website doesn’t have all the information that your prospects need to feel comfortable about buying from you, it's not going to do its job. In the homebuilding and remodeling industry, potential customers want to see your previous projects and learn what your existing customers have to say about your work. Without this information, people may look elsewhere for their building and contracting needs. Regardless how good your content marketing strategy is or whether you are setting up a new website or tweaking an existing one, it’s naked without these 3 key elements.
#1: Work Portfolio
Would you hire a mural painter without seeing examples of his (or her) previous work? Probably not. Most people wouldn't, in fact. Looking at examples of the painter's previous work gives you an idea of her style and whether or not it’s a fit for your personal tastes. It also gives you the opportunity to see if the painter delivers high-quality work. Building a new home or renovating an existing one is likely one of the biggest expenses many of your customers will ever incur. You need to put them at ease by making a portfolio of your work available on your website. For best results, show before-and-after pictures so potential customers get to see the true extent of your work.