Every homebuilder knows how important it is to have a website in the modern age. So much commerce happens online, it's vital to have a presence. We'll assume you already have a tastefully designed website that is functional, and contains plenty of before and after pictures to showcase your prowess. However, what’s next? Do you know what your website needs in order to draw in potential customers? Testimonials and guarantees help, but there are other elements necessary to ensure that your website pulls in the traffic it deserves:
- An easy to navigate site map. It's absolutely imperative for visitors to be able to find the information they need quickly and easily. A site map can help visitors zero in on the most important information. Dropdowns from the main navigation menu are also a great way to organize your site and allow visitors to logically find things. A website that’s difficult to navigate means many of your potential visitors will turn away.