Marketing is a necessary even for homebuilding contractors, and more business owners are realizing this than ever before. Results of a 2015 national survey by the Construction Marketing Association show that marketing is high on the list of “must-haves” for the year, with 92.5% of respondents indicating they were planning to increase activities.
Social media isn’t going away anytime soon, and home renovation contractors need to tap into this (mostly) free opportunity as much as possible. What’s the point, you might be asking? My clients aren’t the kind of people to sit on Facebook all day. I’m not targeting a teenage marketplace. Why on earth would I want to worry about Twitter and other social media marketing platforms? For a few seriously good reasons, that’s why:
One of the biggest things you have going for you as you promote your homebuilding or remodeling business is your expertise. Yes, there are a lot of “Do-It-Yourselfers” out there, but people who want a high-quality job done on their home want somebody with the knowledge and experience to do it right.