Builder Funnel Blog

Marketing and Sales Strategies for Home Builders and Remodelers

contractor digital marketing and sales knowledge

Joining the Club: What Other Construction Marketing Professionals Are Doing in 2015

Content Marketing, Social Media Marketing, Mobile Marketing, branding, Construction Marketing

Marketing is a necessary even for homebuilding contractors, and more business owners are realizing this than ever before. Results of a 2015 national survey by the Construction Marketing Association show that marketing is high on the list of “must-haves” for the year, with 92.5% of respondents indicating they were planning to increase activities.

What's the Point? 4 Reasons Why Contractors Need Social Media Marketing Right Now

Social Media Marketing, Remodeler Marketing, Contractor Marketing, Social Media for Home Builders, home renovation contractor, Construction Marketing

Social media isn’t going away anytime soon, and home renovation contractors need to tap into this (mostly) free opportunity as much as possible. What’s the point, you might be asking? My clients aren’t the kind of people to sit on Facebook all day. I’m not targeting a teenage marketplace. Why on earth would I want to worry about Twitter and other social media marketing platforms? For a few seriously good reasons, that’s why:

Who Says? Building Your Credibility and Authority as an Expert Remodeler

Remodeler Marketing, Builder-remodeler marketing, homebuilding marketing, reaching clients, building credibility, building trust, Construction Marketing

One of the biggest things you have going for you as you promote your homebuilding or remodeling business is your expertise. Yes, there are a lot of “Do-It-Yourselfers” out there, but people who want a high-quality job done on their home want somebody with the knowledge and experience to do it right.

What Language Does Your Construction Marketing Speak?

Remodeler Marketing, Builder-remodeler marketing, homebuilder marketing, customer-facing messaging, messages that reach customers, Construction Marketing

As a homebuilder or remodeler, you’ve probably had the experience of showing plans to a client. What you see is clear as a bell, but your clients’ eyes glaze over. That’s OK. It happens all the time. 

This blog is dedicated to providing valuable information to home builders, remodelers, and contractors about inbound sales and marketing. It's full of test, experiments, and ideas from our dedicated team of marketers.

Subscribe to Email Updates

Posts by Topic

see all