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Builder Funnel Blog

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contractor digital marketing and sales knowledge

Building and Marketing: Both Begin With a Plan

Changes in building remodeling, Home Builder Marketing, Inbound Marketing

As a homebuilder, you’d never dream of building or remodeling a home without a clear plan. You know how important it is for each element to work together. And you know what can happen if you skip steps. 

Is there an art to building or remodeling a home? Absolutely! But there are certain disciplines that you follow if you want to build something that will give you the result you (and your client) want.

Builder-Remodeler Marketing: Are You Selling What They’re Buying?

Changes in building remodeling, Home Builder Marketing

Sometimes there is a big difference between what custom homebuilders and remodelers are trying to sell and what potential homebuyers are looking to buy. Let’s face it; as humans, we tend to focus on what’s important to us. But what’s important to a homebuilder is not always important to a homebuyer. What makes things even more complicated is that homebuyers don’t always know exactly what it is that they want

If you’re a custom homebuilder or remodeler, what does that mean when it comes to marketing your services? 

This blog is dedicated to providing valuable information to home builders, remodelers, and contractors about inbound sales and marketing. It's full of test, experiments, and ideas from our dedicated team of marketers.

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