You know you need calls to action (CTAs) on your website. They’re those tempting little messages or click buttons at the end of a blog post or landing page that invites visitors to move to the next logical page. It could be a:
Marketing for builders and remodelers has changed a lot over the last few years. It’s no longer effective to “push” your message out to people and hope that they’ll respond. Today’s homeowners and prospective homeowners control the messages that they listen to. They do a lot of their homework (no pun intended) before they ever actually talk to a builder. They do research online so that they’re informed before they actually begin considering a contract. Smart builders and remodelers are “pulling” prospective clients into their websites with helpful, accessible information that answers some of their most pressing questions. (If you’d like to know more about how marketing has changed—and about the difference between “push” and “pull” marketing, download our free How Marketing Has Changed for Builders and Remodelers eBook here.)
If you want to reach people who are thinking about building a new home—or remodeling the home they’re in—blogging has to be an essential component in your marketing strategy. But it’s easy to “bag” it—to simply skip over it every now and then. You have plenty of other important things to do. After all, who is going to care if you don’t post something this week? Is it really that big of a deal?
Well . . . yes! Here’s why it’s so important.
All the content marketing in the world doesn’t help you generate leads for your homebuilding business if readers don’t know what to do with the information you provide. That’s where calls to action, or CTAs, come in; they tell the reader what steps to take to contact you or to get the benefit of the advice you’ve given them. More importantly, they bring the reader to you so you can convert them into a customer. Which is, after all, the principle behind inbound marketing.