Blogging is alive and well, and not only living in Paris! It’s living right here at home in the good old US of A, and it should be residing on your website. If it isn’t, you’re missing out on a good thing.
Many homebuilders forget the importance of branding when setting prices and negotiating with customers. Unfortunately, failing to recognize the importance of your brand could reduce your profit margins and make it difficult to earn a living in this industry. Building a strong brand will help your homebuilder marketing to attract high-quality customers and generate more referrals. Here are three ways your brand will help you develop the right pricing strategy.
Remember when a great website was all you needed to market your business online? Well, that’s no longer the case, according to most industry experts. Going into 2014, you need a comprehensive web marketing strategy that incorporates a range of digital channels, and you have to put in the time to implement it. It’s simply not enough to just build a website, regardless of how good it looks. Include these components for a well-rounded, strategic approach:
The Content Conundrum
If you’re working to promote your remodeling or building business you’ve probably run into plenty of people who tell you to think outside the box. But if you’ve been using a blog as part of your toolkit to drive business, it may be time to think outside the blog!
One of the great things about blogging as a builder or remodeler is that it gives you a platform to present yourself as a trusted expert. Your blog can help you establish yourself as a knowledgeable professional who is sharing expertise and experience with people to help them have the best possible building or remodeling experience.