Builder Funnel Blog

Marketing and Sales Strategies for Home Builders and Remodelers

contractor digital marketing and sales knowledge

4 Keys to Homebuilder Marketing Success: A Case Study

Contractor Marketing, Builder Marketing, homebuilder marketing

As marketing professionals who specialize in helping builders maximize their marketing efforts, we’re often asked to give people a quick overview (in layman’s terms) of the essentials for marketing success. And while there are often a lot of “moving parts” in a successful builder marketing campaign, there are some basics that businesses can’t ignore. Let’s take a quick look at four keys to builder marketing success.

Homebuilding Business Is Up But How Will You Prepare for the Next Downturn?

Builder Marketing, Home Builder Marketing, Home Builder Lead Generation

Most homebuilders have to be somewhat encouraged with the way the housing market has been headed lately. As The New York Times reports, “The Housing Market is Finally Starting to Look Healthy.”

Who Buys a House Online? (and Why Your Website is Still So Important)

Builder Marketing, website role in selling homes, websites for homebuilders

If you’re a homebuilder, the internet is a fantastic marketing platform for getting you in front of prospective homebuyers. It’s flexible, easy to adapt and update and (if used properly) can give you all kinds of opportunities to interact and engage with people looking to purchase a new home.

Do Your Homebuilder Marketing Messages and Images Match Your Audience?

Builder Marketing, matching images and messages, branding consistency for builders

Cats and dogs aren’t known for sharing a lot of similar interests. Dogs will eat almost anything you put in front of them. Cats are much pickier. Dogs love to go for walks. Cats ... not so much. Dogs will try to please their owners. Cats usually couldn’t care less. Cats and dogs respond to different stimuli.

What's the Point of a Homebuilding Blog?

Builder Marketing, establishing expertise, keys to blogging for builders

A few years ago, comedienne and TV host Ellen DeGeneres had a best-selling book with the title, “My Point . . . and I Do Have One” that rambled on (rather hilariously) about a bunch of unrelated topics.  At the same time, comedian Jerry Seinfeld was on top of the TV world with his brilliant “show about nothing.” Funny people, it would seem, can make tons of money without making a point.

This blog is dedicated to providing valuable information to home builders, remodelers, and contractors about inbound sales and marketing. It's full of test, experiments, and ideas from our dedicated team of marketers.

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