As marketing professionals who specialize in helping builders maximize their marketing efforts, we’re often asked to give people a quick overview (in layman’s terms) of the essentials for marketing success. And while there are often a lot of “moving parts” in a successful builder marketing campaign, there are some basics that businesses can’t ignore. Let’s take a quick look at four keys to builder marketing success.
Most homebuilders have to be somewhat encouraged with the way the housing market has been headed lately. As The New York Times reports, “The Housing Market is Finally Starting to Look Healthy.”
Cats and dogs aren’t known for sharing a lot of similar interests. Dogs will eat almost anything you put in front of them. Cats are much pickier. Dogs love to go for walks. Cats ... not so much. Dogs will try to please their owners. Cats usually couldn’t care less. Cats and dogs respond to different stimuli.
A few years ago, comedienne and TV host Ellen DeGeneres had a best-selling book with the title, “My Point . . . and I Do Have One” that rambled on (rather hilariously) about a bunch of unrelated topics. At the same time, comedian Jerry Seinfeld was on top of the TV world with his brilliant “show about nothing.” Funny people, it would seem, can make tons of money without making a point.