Roughly 4 million college graduates entered the job market in April and May of 2020. A couple of unexpected factors came into play at once for Builder Funnel. We saw that as those who relied solely on word of mouth marketing began struggling to bring in new leads during the initial coronavirus surge, our clients who had months or years of content marketing working to their favor continued to grow in market share. Not only did construction remain essential in nearly every state, but the value of inbound marketing had been laid bare for all to see.
