If you are looking for ways to boost your building business’s online exposure, then you might have considered PPC, or more specifically, AdWords. You might have done a little research, or tried it out a little, and decided that it was too costly or difficult to use this type of advertising as a part of your online marketing strategy.

For a number of years we’ve been telling custom homebuilders and remodelers that having a robust, compelling blog is a critical component for successful marketing in today’s market. And we still have seasoned builders (who have heard their share of marketing promises) raise an eyebrow and ask, “How in the world will blogging help me sell homes?”

It’s a fair question. After all, people want you to build a home for them—not write stories about building homes, right? Actually, potential homebuyers do want you to talk about the building process online. Here’s why.