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Builder Funnel Blog

Marketing and Sales Strategies for Home Builders and Remodelers

contractor digital marketing and sales knowledge

"Brand Journalism" – Can It Boost Your Homebuilder Marketing?

Inbound Marketing, homebuilder marketing, brand journalism

Over the years, consumers have been so bombarded with every method of marketing and sales known to man that they have begun to “tune out” most methods. This is one of the reasons for the birth of inbound marketing, which happens when the consumer asserts their right to source the information they want and need themselves. Marketing practices have had a bad rap, and people typically don’t trust anything that sounds like sales-speak.

This blog is dedicated to providing valuable information to home builders, remodelers, and contractors about inbound sales and marketing. It's full of test, experiments, and ideas from our dedicated team of marketers.

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