I’ve heard homebuilders describe the two most difficult things about creating a consistent and effective blog for their companies: 1) Getting started, and 2) Keeping it going.
For many of us as kids, Show and Tell was a big highlight at school. We had the opportunity to share with others things that were important to us—things that we took pride in.
Guess what? Show and Tell isn’t just for kids! We may be a bit older, but most of us still like to draw attention to things we’re proud of. If you’re a homebuilder that probably includes showing off the homes you’ve built at an open house.
Often times we will hear from a builder or a remodeler that, while they are blogging, "it just doesn't seem to be helping." Since we know that blogging is one of the most powerful ways to attract not only more visitors to your site, but that right kind of visitors, we will dig in a little deeper and find out that they are not following all of the correct guidelines to multiply the effectiveness of their blog. With that in mind, I thought it would be worthwhile to recap those guidelines here. If you take the time to do the following you should see a dramatic improvement in your blogging results.
For a number of years we’ve been telling custom homebuilders and remodelers that having a robust, compelling blog is a critical component for successful marketing in today’s market. And we still have seasoned builders (who have heard their share of marketing promises) raise an eyebrow and ask, “How in the world will blogging help me sell homes?”
It’s a fair question. After all, people want you to build a home for them—not write stories about building homes, right? Actually, potential homebuyers do want you to talk about the building process online. Here’s why.