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Homebuilder Marketing: Why It’s OK to Link to Other Sites

Home Builder Marketing, Analyze Inbound Links

If you go to the trouble of setting up an effective website for your homebuilding or remodeling business, you want people to stay there . . . right? And if you’re blogging for your company, you want to make sure that all links take readers back to pages on your website . . . right?

How Should Builders Spend Their Time on Inbound Marketing?

Inbound Marketing, Content Marketing, Analyze Inbound Links

Like all marketers, builders only have a few hours each week to use for inbound marketing. It is difficult to prioritize all of the different marketing strategies in this small amount of time. Here is a general breakdown you can follow to make this prioritization process easier.

40%: Blogging and Content Creation
The most important component of inbound marketing is content creation. If you don't have quality builder content, the other marketing strategies will not be very effective. Every blog post increases the indexed page volume of your builder site and your important keyword ranking ability. Your blog posts also create tempting link bait and engage your customers, subscribers, industrial professional, potential leads, and more.

30%: Landing Pages and Call-to-Action
Compelling offers will encourage your visitors to take the next step, which will turn your builder web site into a lead generating machine. Your calls-to-action should be direct, bold, clickable, and action oriented. Your most popular blog posts should have a minimum of two-calls-to-action. One should be at the end of the post. Additionally, you can include calls-to-action in your e-mail marketing. More offers equals more chances for lead conversion.

20%: Link Building
High quality inbound links are important for search engines as well as web sites. They help establish authority and importance for search engines, which will mean higher search engine rankings for your builder web site.

Here are several link building strategies:
  1. Create quality link bait. Your unique, insightful blog posts will encourage back links.
  2. Get engaged. Join in conversations on social media and blogs, particularly those who are in the building industry.
  3. Use a Link Grader. Check the HubSpot Link Grader to see what domains have links to your competitors and to see if there are any opportunities for your builder web site.
  4. Submit to directories. Submit your site to quality web directories such as Yahoo! Directory.

10%: Social Media
There are so many social media networks and bookmarking sites now: Facebook, Twitter, Digg, LinkedIn, YouTube, Delicious, StumbleUpon...the list just goes on and on. It is easy to get overwhelmed. However, it is worth spending a small amount of time on social media every week to help with marketing and business goals. You can use social media to create brand awareness, build online relationships, get quality feedback, and get more web site traffic. Even a few small social media steps can make a big difference in your overall marketing plan.

Blog Post Written by Taylor Vowell

Taylor Vowell is a certified inbound marketing specialist with a background in graphic design and website development. www.tmrdirect.com

This blog is dedicated to providing valuable information to home builders, remodelers, and contractors about inbound sales and marketing. It's full of test, experiments, and ideas from our dedicated team of marketers.

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