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Digital Marketing Blog

Focus Pocus: How Narrowing Our Target Audience and Content Marketing Strategy Brought Us a Client from Europe

By Spencer Powell December 2, 2015

Who's your target audience?  Men over 30?  Single women?  These are not focused audiences.  They..

How to Build Thought Leadership in a Specific Niche Market (and why you should do so)

By Wes Powell October 30, 2014

Imagine how many customers would come looking for you if you had a reputation as an expert in..

How Not to Do Content – Minor Mistakes with Major Consequences

By Spencer Powell October 21, 2014

Nobody is perfect. Whether it’s in your marketing campaign or just in your daily life, you’re..

How to Help Your Buyer Recognize the Need for Your Product or Service

By Spencer Powell September 9, 2014

It’s all about that “Aha” moment! Before anyone can be interested in buying your product or..

How to Target Your Audience – Do Your Research!

By Wes Powell August 23, 2014

When doing any kind of brand promotion, your main goal is to appeal to a target audience. Before..

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