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Digital Marketing Blog

The AIDA Formula In Content Creation

By Spencer Powell September 16, 2013

If you know marketing at all (or if you’ve seen Glengarry Glen Ross), chances are you’re..

3 Fundamental Elements to a Great CTA Button

By Taylor Vowell September 4, 2012

 1) Context

Make sure your call-to-action button is relevant to the content on the page...

Website Design: Beauty is in the Mouse of the Beholder

By Spencer Powell July 10, 2012

When business people think about good web design, the first thing that often springs to mind is..

Inbound Marketing: Who Is Your Website Designed For?

By Spencer Powell June 7, 2012

When little kids make breakfast in bed for Mom on Mother’s Day, it’s usually pretty..

Why You Need Multiple Calls to Action on Every Page of Your Website

By Spencer Powell May 26, 2012

A website has a serious job to do, which is to increase the amount of leads and sales that you..

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