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5 Ways to Market and Grow Your Business like Peyton Manning

As a very passionate Broncos fan, I got pretty damn excited when I heard Peyton Manning was going to be our quarterback a couple years ago.  Even with all the excitement from the short-lived Tim Tebow era, how could I not be thrilled to have the greatest quarterback of all time joining our ranks to lead us?  Being both an entrepreneur and a marketer, I started to see quite a few parallels between how Peyton Manning approaches the game of football and how we should be approaching our businesses.  That, and it's the off season, so us Broncos fans need an excuse to talk about Peyton and forget about the Super Bowl!

1. First In, Last Out Mentality (Out-work the Competition)

Peyton is notorious for working hard.  There are no short cuts to success in sports or business.  You create your own success by working hard, putting in the time, and getting better at what you do.  It doesn't happen overnight.  Sure, you hear about overnight success stories, but if you look in to those stories a little bit deeper, you'll often find that company has been working its butt off for 5-10 years, but you just heard of them yesterday because the word is finally starting to spread.

2. Study Your Craft and Become the Absolute Expert

In today's world, it's the experts that are succeeding.  As Gary V puts it..."when all the sucky people are winning, it's not right." (minute 2 in this speech)

Experts have knowledge.  And in today's world, it's easier than ever to start a business.  People that are true experts are starting businesses and winning.  You have to study hard to be an expert.  You have to live and breath what you do.  You have to love every detail and really dig in to understand your craft and your business.  If you're not an expert right now, that's OK...but you should be on the path to becoming one. Never stop study learning and never stop improving.  Peyton's pretty good at what he does today...but does he stop studying?  I think not-->

 Source: CBS Sports

3. Show Some Passion

If you don't love what you do, you'll never get quite as far as you want.  As a leader, your passion will flow throughout your team which is what will really get everywhere where they want to go.  When you can rally a team, whether it's in sports or business, behind a common goal, there is almost nothing that can stop you.
Sometimes you have to go head to head with your team to sort out some difficult issues.  Now, I'm not advocating yelling, but this can happen sometimes when you've got a really strong passion for what you do.

4. Act Professionally, and Don't Speak Ill of your Competition

It's important to maintain professionalism in business.  Even if you think you're way ahead of your competition, there's really nothing to be gained from bad-mouthing your competitors.  Take a note from Peyton's book and see what you can improve on: http://profootballtalk.nbcsports.com/2013/10/09/with-a-straight-face-peyton-calls-the-jaguars-a-good-football-team/

5. Don't Take Everything so Seriously

At the end of the day, work is work.  Yes, work is important and it's a big part of life, but it's not everything.  Don't take yourself too seriously.  I heard someone say once that "there are very few things that are worth stressing out about or letting affect your personal life."  I think it's true.  Things are going to happen that are out of your control that are going to seem like terrible, terrible things.  Let it go...move on, and relax a little...both at work and away from work.

So take a look at your business and take a couple notes from Peyton.  Taking just a few of these and putting them to practice will surely move you forward.

Do you see any other parallels?





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