A luxury custom home builder and high-end remodeler based in Kansas City partnered with Builder Funnel in March 2025 to increase high-quality demand, strengthen long-term profitability, and build a scalable marketing engine.
Serving an affluent market with discerning buyers, this builder sought to capture more luxury-tier opportunities while building a predictable lead-generation system centered around SEO, paid search, and closed-loop reporting.
Within just a few months of partnership, the results exceeded expectations.
Before working with Builder Funnel, the client faced several common roadblocks for luxury home builders:
Unpredictable lead volume, making revenue forecasting difficult
Insufficient visibility into lead quality, slowing down sales decisions
Limited SEO presence for high-intent luxury home and remodel keywords
Difficulty connecting marketing performance to actual revenue
Their goal was clear: build a high-performance inbound marketing system that attracts premium custom home and large-scale remodel clients, and proves true ROI.
Because the client was open, collaborative, and committed to the process, Builder Funnel deployed a multi-channel inbound engine tailored to the luxury buyer’s journey.
Search-optimized content built around high-intent custom home and luxury remodel keywords
Monthly SEO technical improvements to boost rankings and organic visibility
Localized keyword clusters to dominate niche, high-value searches within the Kansas City metro
Google Ads campaigns designed for luxury home and design-build searches
Continuous bid optimization to drive qualified traffic at an efficient CPL
Landing page refinement to improve conversion rates and form fills
One of the biggest success factors?
This client uses HubSpot exactly the way elite builders should.
They actively:
Update lifecycle stages
Move leads into deals in real time
Maintain accurate lead statuses
Provide transparent visibility into opportunities and revenue
This level of CRM discipline allowed the Builder Funnel team to:
👉 Optimize campaigns based on real performance data
👉 Prioritize what drives revenue (not vanity metrics)
👉 Pivot quickly to what’s actually closing
Their commitment to process is a major reason their results accelerated so quickly.
Within nine months, the client closed:
$1.5M custom home from Organic Search
$825,000 custom home from Paid Search
Additionally, the pipeline is rapidly expanding:
$600,000 in Paid Search opportunities nearing close
This early traction proves the long-term value of a consistent SEO and paid media strategy, especially in the luxury market, where sales cycles are long but highly profitable.
Using our revenue attribution and ROI model:
($2,325,000 × 0.35) ÷ $55,000 = 14.79X ROI
This means: For every $1 invested in Builder Funnel, this Kansas City builder has generated $14.79 in gross profit.
And they haven't even hit the 12-month mark.
At Builder Funnel, our ROI approach is rooted in true financial impact, not impressions, clicks, or leads.
We calculate ROI using gross profit, because that’s what actually matters to the bottom line.
(Revenue × Gross Margin) ÷ Total Investment = ROI
For this client:
Inbound-attributed revenue: $2,325,000
Gross margin: 35% → $813,750
Total investment (fees + ads): $55,000
Final ROI: 14.79X
When custom builders and remodelers have strong CRM usage, like this client, ROI becomes crystal clear and incredibly powerful.
This client implemented every recommended strategy, stayed patient through early optimization phases, and aligned with the long-term inbound methodology, the exact formula that drives predictable revenue.
Because the client consistently updates lifecycle stages, manages their deals, and maintains CRM accuracy, our team had real-time performance visibility, enabling smarter, faster strategy decisions.
With strong organic presence and high-intent paid search, the builder captured both long-term and immediate opportunities, including two luxury custom homes totaling over $2.3M.
Large custom home projects have long sales cycles. Closing two major projects within the first year is a leading indicator of growing year-over-year revenue momentum.
Through disciplined CRM usage, trust in the process, and a full-funnel inbound strategy, this Kansas City luxury custom home builder has already achieved:
$2.3M in closed revenue
$600k+ more in pipeline
14.79X ROI in under 12 months
This case demonstrates the power of a strategy-led digital marketing partner who understands the custom home and remodeling industry and backs every decision with real revenue data.
Ready to Build a Marketing System That Attracts High-Value Custom Home Clients?
Book a call with us today! 👇