A Fort Worth–based home remodeling company partnered with Builder Funnel to strengthen their digital marketing performance, increase revenue predictability, and gain greater transparency and strategic guidance in their marketing efforts. Entering a competitive market with ambitious growth goals, the client sought a partner who could not only generate high-quality inbound opportunities but also tie every activity back to meaningful ROI.
In less than a year, they achieved profitable ROI, built a rapidly growing pipeline, and established a dominant organic presence; all key indicators of a marketing system that is beginning to compound.
Before partnering with Builder Funnel, the client emphasized the need for:
Transparency across all marketing activities
Expert strategic guidance tied to business outcomes
Clear understanding of what was working and where to improve
A meaningful link between marketing activities, opportunities, and revenue
The client wanted more than surface-level metrics: they wanted clarity around revenue impact and long-term growth.
From day one, our approach centered around giving you exactly what you asked for: transparency, expertise, and clear guidance tied to real business outcomes. Instead of chasing vanity metrics or quick wins that don’t translate into revenue, we built a strategy designed to create predictable, scalable growth over time.
One of the biggest gaps we identified early on was visibility. The client wasn’t just looking for more leads; they needed clarity around which marketing efforts were actually turning into real opportunities and closed revenue.
So we implemented full closed-loop tracking across your CRM, pipeline stages, and marketing channels. This allows us to:
Attribute revenue to the exact source
Measure performance by profitability, not just traffic
Identify which channels, keywords, and campaigns generate the highest-value opportunities
Continuously refine your strategy based on what’s truly working
This level of reporting ensures you always know where your marketing dollars are going and what they’re returning.
Your ideal customers don’t make decisions overnight, especially in remodeling. They research, compare, and vet heavily before ever reaching out. With that in mind, we built a marketing foundation that nurtures them at every stage of the process.
Here’s what that looks like:
We focused heavily on high-intent, local remodeling keywords that show strong buying signals. Our goal wasn’t just visibility, it was visibility in the right places, where the highest-value searches happen.
Monthly technical SEO improvements
Consistent optimization of top-performing pages
Strategic expansion into high-value service keywords
Strengthening topical authority in Fort Worth remodeling
This is a core reason organic traffic has accelerated so quickly.
We built content specifically for homeowners who are already considering remodels, not browsers. Every piece of content was created to:
Rank for meaningful, high-buying-intent keywords
Educate and pre-qualify leads before they ever reach out
Build trust and authority in your local market
Support stronger traffic → opportunity → revenue alignment
This ensures the organic traffic we pull in isn’t just significant, it’s qualified.
Inbound only works when marketing and sales are aligned, so we structured your campaigns to deliver leads that fit:
Your service mix
Your ideal job size
Your revenue goals
We also made sure the client's CRM, lead flows, and attribution settings were set up to clearly show progression from inquiry → consultation → design → construction. This framework is a key reason we’re able to clearly show how the pipeline is building month over month.
Our conversations have always recognized that remodeling marketing is a long game. The client understood that, and their commitment allowed us to:
Build durable organic authority
Create evergreen content that continues to rank
Strengthen their keyword footprint month after month
This long-term focus is why momentum has continued to build and compound.
At Builder Funnel, we calculate ROI based on gross profit, not vanity metrics.
Within just three quarters, the client achieved measurable profit from their marketing investment, which is an important early milestone in any long-term growth strategy.
Here’s the breakdown:
Total Closed-Won Revenue: $185,000
Gross Margin (30%): $55,500
Total Investment: $50,679.26
In remodeling marketing, where the funnel is long and sales cycles are often 6–12 months, hitting profitability within the first year is a strong indicator that the inbound engine is working and beginning to compound.
Many remodelers don’t break even until a full year or longer. This client surpassed that milestone within months.
Beyond closed revenue, there is $648,000 in sales-qualified opportunities currently in the pipeline, all sourced through our inbound digital marketing efforts.
This illustrates two critical points:
The inbound system is generating high-quality, sales-ready demand.
The true ROI is positioned to multiply as deals move through design and construction.
When those opportunities close, the ROI picture transforms dramatically.
When our partnership began, the client didn’t have a single keyword ranking on page one of Google. In a competitive market like Fort Worth, this made it difficult to be discovered organically by homeowners actively searching for remodeling services.
Today, the client is experiencing rapid and sustained SEO growth:
86 total keywords ranking
49 keywords on page one
Including high-intent, high-value terms such as:
fort worth home remodeling (Position 2 — ~65 monthly visitors)
home remodeling contractors in fort worth
home remodel fort worth
fort worth tx home additions
whole home remodeler fort worth
These rankings are not vanity metrics. They represent real search demand from homeowners actively looking for services, and this increased visibility has directly influenced the quality of leads and revenue generated.
Despite recent Google core updates, these rankings have remained stable, signaling sustainable authority growth and an organic foundation that will continue compounding.
A healthy early milestone, and a strong sign the foundation is working.
Positioning the client for substantial additional revenue as deals move through sales cycles.
Strong organic rankings and a growing pipeline position the client for continued compounding results.
Closed-loop reporting made it clear exactly how and where revenue was being generated.
Page 1 visibility for competitive Fort Worth remodeling terms has transformed organic search into a significant revenue channel.
In less than a year, this Fort Worth remodeling company achieved profitable ROI, built a strong inbound pipeline, and dramatically increased organic visibility. Through a strategic, transparent, and data-driven inbound approach, Builder Funnel helped the client create a scalable marketing engine designed for long-term success.
Ready to create the ultimate marketing and sales machine for your remodeling or custom home building business? Book a call with us today! 👇