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Ep. 18: Using Leverage and Managing Liquidity

In this episode, Wes and Brooks dive into the complex balancing act of managing finances and taking risks. Are you trying to decide whether your next big decision is too risky? Listen for ways to mitigate that decision with careful strategy and planning for your family business.


Learn all about it here on Builder Funnel Radio.

  • 2:25 Introduction
  • 7:47 How, why, and when to use financial leverage 
  • 15:25 Bank guidelines
  • 18:10 Determining your risk tolerance
  • 21:45 Pricing strategy
  • 24:21 Risk vs. non-risk takers in the family business
  • 28:52 How much liquidity should you have in the business?
  • 33:28 Communication with your spouse or business partner
  • 39:19 How much capital should you build up?
  • 42:07 Dangers of too much liquidity
  • 48:19 Conclusion

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