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Episode 102: How to Think About Marketing & Sales

In this episode, Spencer dives into thinking about sales and marketing as one revenue funnel. Traditionally, there has been a battle between marketing and sales. But in reality, it is one revenue team.

How do your sales and marketing teams interact? 

Learn all about it here on Builder Funnel Radio.


  • 2:02 Introduction
  • 3:50 Do you know your numbers?
  • 5:06 Break down the funnel
  • 6:44 Leads
  • 9:50 Raw Leads to Signed Contracts
  • 19:59 Spencer's Takeaways 


Show Sponsor: BuildBook

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BuildBook is a 24/7 client communication platform for construction.

Social-media style messaging tools. Simple photo sharing and doc management. Task tracking for everything that matters. All in a delightfully simple app helping builders impress their clients and win better jobs.

If you're looking for an easy-to-use tool that gives you an unfair advantage versus your competition, go start a free trial of BuildBook right now.



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