<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1680227565549092&amp;ev=PageView&amp;noscript=1">
Builder Funnel Radio

Marketing and Sales Strategies
in Between Job Sites

contractor digital marketing and sales knowledge

Episode 34: Why Your Construction Business Needs a CRM w/ Bobby Darnell

Inbound Marketing for Contractors, Digital Marketing for Contractors, Digital Marketing for Remodelers

In this week's episode, Spencer hosts Bobby Darnell of Construction Market Consultants. Bobby has over 30 years of experience in the construction industry, and is an expert in the CRM set-up and sales process. Bobby helps companies implement CRM software processes, and helps refine their sales strategies as well. If your company relies on sales (which we imagine it does) then this episode is for you. 

Episode 33: The What and Why Behind Builder Funnel Radio plus Marketing and Life Hacks

Inbound Marketing for Contractors, Digital Marketing for Contractors, Digital Marketing for Remodelers

In this week's episode we have Ethan Beute from BombBomb back in the studio, but this time Ethan takes the reigns and hosts Spencer as a guest on his own podcast. Ethan talks to Spencer about how the podcast got started and who it's good for. We talk about some mistakes companies make with their marketing, we talk about how to read 50 books a year...we get into a little bit of everything on this episode.

Episode 32: Estimating for Remodelers Decoded w/ Michael Stone

Inbound Marketing for Contractors, Digital Marketing for Contractors, Digital Marketing for Remodelers

In this week's episode Spencer hosts Michael Stone of Markupandprofit.com. Michael is a business coach in the construction industry, and he has over 58 years of experience. We don't mean to date you Michael, but that's an impressive feat!

Michael shares some absolute GEMS in this episode that you cannot afford to miss. We mean that literally.  Michael talks us through his strategies for getting your Estimate Error factor to 2%, he talks about how to structure your payments to keep cash flow healthy, and how to price your jobs so that you maintain a consistent profit, even when things don't go to plan. 

Episode 31: Social Media Decoded with Spencer Powell

Inbound Marketing for Contractors, Home Builder Marketing, Digital Marketing for Contractors, Digital Marketing for Remodelers, Email Marketing

In this week's episode, Spencer runs solo and talks to about social media. Social media can be somewhat of an enigma. There are so many different viable strategies you can implement to grow your business, it's hard to pick just one. In this week's episode, Spencer talks about which social channels are best for your construction business, how much you should be posting, where you should be using hashtags, and Spencer even has a great solution for those of you out there that don't have time to invest in social media. 

Episode 30: The Art of Negotiation w/ Mark Raffan

Inbound Marketing for Contractors, Home Builder Marketing, Digital Marketing for Contractors, Digital Marketing for Remodelers, Email Marketing

In this week's episode, Spencer hosts Mark Raffan of Negotiations Ninja.

Mark is a seasoned sales professional who fell in love with the procurement process and by doing so, became an expert in the art of negotiation. He now coaches others in the art of negotiation and runs a great podcast where you can learn his ways. On our episode this week, Mark takes us through how to navigate the negotiation process from beginning to end. Mark talks to us about how to prep for your negotiation by doing good research, figuring out your number and learning to listen - and he takes us all the way to closing the negotiation out on a good note. 

Episode 29: New Home Sales Management with Kathy Tucker

Inbound Marketing for Contractors, Home Builder Marketing, Digital Marketing for Contractors, Digital Marketing for Remodelers, Email Marketing

In this week's episode, Spencer hosts Kathy Tucker from New Homes Solutions. Kathy has been in corporate home sales for 30 years now and she knows a thing or two.

Episode 28: Inbound Marketing Q&A w/ Spencer Powell

Inbound Marketing for Contractors, Home Builder Marketing, Digital Marketing for Contractors, Digital Marketing for Remodelers, Email Marketing

In this week's episode Spencer dives into a few frequently asked questions that the Builder Funnel team gets around the topic of Inbound Marketing. Mainly, what is it? And, how does it work?

Ep. 27: Recruit & Train Incredible Employees for Your Construction Business w/ Shawn Van Dyke

Inbound Marketing for Contractors, Home Builder Marketing, Digital Marketing for Contractors, Digital Marketing for Remodelers, Email Marketing

In this week's episode Spencer hosts Shawn Van Dyke for a second time! Shawn's previous episode is our most popular yet and so we thought we would bring him back on the show to share more of his knowledge and tips.

Ep. 26: Why Email is the Best Way to Reach Your Audience w/ Ethan Beute

Inbound Marketing for Contractors, Home Builder Marketing, Digital Marketing for Contractors, Digital Marketing for Remodelers, Email Marketing

In this week's episode Spencer hosts Ethan Beute from BombBomb - an email video platform. Ethan has been doing email marketing for almost 10 years now, and he knows a thing or two. Ethan shares with us some of his tips and tricks for crafting effective email campaigns, how to not annoy your readers, and how to increase open and click rates. Ethan is a goldmine of good practices, and his stats on how video can improve your email campaigns are pretty impressive. So sit back and enjoy episode 26 of Builder Funnel Radio with Ethan Beute.

Episode 25: Level Up Your Construction Business featuring Dominic Rubino

Inbound Marketing for Contractors, Home Builder Marketing, Digital Marketing for Contractors, Digital Marketing for Remodelers

In this week's episode Spencer hosts Dominic Rubino of the Cabinet Maker Profit System Podcast. Dominic is a long time professional business coach. Dominic himself has built and sold multiple businesses, and draws upon those experiences to help construction business owners level up their operations. Dominic shares a ton of great tips that range from which kind of meetings you should be having, how to delegate responsibility and tasks, and even gives some insight into selling your business. There is MUST-LISTEN material in this show, so don't miss it. You can catch Dominic's tips here on Builder Funnel Radio.