In this week's episode, Spencer hosts Marc Levesque of Webrunner Media. Marc is a paid advertising expert and co-founder of Webrunner Media which is a paid advertising agency that works with Contractors and Home Improvement businesses. Marc covers topics from common paid ad mistakes that rookies make, to how to build a landing page that converts, and even the difference between paid ads and content marketing. Marc covers a ton of great content in this episode, so if you're the owner of a home improvement, or contracting business then this podcast is for you.
Check it out here on Builder Funnel Radio.
- 1:30 - How Marc got started.
- 3:50 - Why the Home Improvement niche?
- 9:21 - Common paid ad mistakes we see beginners making.
- 15:00 - Drive your traffic here.
- 17:20 - The landing page decoded.
- 24:00 - Traffic & Analytics
- 30:00 - Nail down your marketing budget.
- 33:15 - getting started in Google Ads
- 36:20 - The difference between Facebook and Google Ads
- 42:45 - Content vs. Paid Ads
- 45:28 - Final Advice - Have a system, know your numbers.
Or connect with Marc Levesque on LinkedIn!