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Builder Funnel Radio

Marketing and Sales Strategies
in Between Job Sites

contractor digital marketing and sales knowledge

Episode 24: Websites: Form or Function with Spencer Powell

Inbound Marketing for Contractors, Home Builder Marketing, Digital Marketing for Contractors, Digital Marketing for Remodelers

In this week's episode I fly solo on the mic and talk about websites. I talk about whether or not you should focus on the design of your site or its functionality.

These insights come from years and years of inbound marketing experience and from personally having my hands on client websites. I have seen first hand ugly websites that convert like crazy, as well as beautiful websites that turned out to be duds. You can learn some of my tips and tricks here on Builder Funnel Radio.

Episode 23: Grow Smarter with Business Analytics w/ Jason Adams & Frank Patka

Inbound Marketing for Contractors, Home Builder Marketing, Digital Marketing for Contractors, Digital Marketing for Remodelers

In this week's episode we talk to Jason Adams and Frank Patka from Build Intelligence. They take us into the world of business automation and analytics.

We talk about everything from why you should be using analytics and automation, to how to get everything started and set up. Their solutions make home builder businesses easier to run. Listen in here to learn all of their tips and tricks on Builder Funnel Radio.

Episode 22: Learn How to Grow Your Business by Networking w/ Blair Kaplan

Inbound Marketing for Contractors, Home Builder Marketing, Digital Marketing for Contractors, Digital Marketing for Remodelers

In this week's episode we talk to Blair Kaplan of Blair Kaplan Communications. Blair is a Marketer and PR Expert of over ten years now. Blair talks to us about the importance of networking, and how to make the most of it. She talks about how to get started, how to network if you are an introvert, how to stay in touch with the new people you meet, and a few tricks about how to turn your networking efforts into referrals. 

Learn all of Blair's tips and tricks here on Builder Funnel Radio.

Episode 21: Grow Your Construction Business w/ Graeme Owen

Inbound Marketing for Contractors, Home Builder Marketing, Digital Marketing for Contractors, Digital Marketing for Remodelers

In this week's episode we talk to Graeme Owen of The Successful Builder. Graeme is a professional business coach in the construction industry. He talks to us about everything from getting your business started, to attracting quality staff, to "getting off the tools" so that you can grow your business. If you are a construction company owner, or have dreams of owning your own construction business, then this podcast is for you. 

Learn all of Graeme's tips and tricks here on Builder Funnel Radio.

Episode 20: Leveraging Live Chat to Grow Your Business w/ Jonathan Scott

Inbound Marketing for Contractors, Digital Marketing for Remodelers, Home Builder Marketing

In this weeks episode we talk to Jonathan Scott from Apex Chat. Jon talks us through all things live chat related. He talks about everything from how to get started implementing live chat, training your chat sales team, to the three things you must nail to be successful at live chat. If your business generates leads using live chat, or you could benefit from live chat then this is a must listen.

You can learn all of Jon's tips here on Builder Funnel Radio.

Episode 19: Leveraging Customer Feedback to Grow Your Business w/ Laura Summerlin

Inbound Marketing for Contractors, Digital Marketing for Remodelers, Home Builder Marketing

In this weeks episode we talk to Laura Summerlin from Guild Quality. Laura talks us through all things customer feedback. She talks about how to get started collecting feedback, how to deal with negative feedback, implementing systems based on customer feedback, and even how to fuel business growth by leveraging feedback. If you are a builder who's trying to grow or improve their business, you need to listen to this episode.

You can learn all of Laura's tips here on Builder Funnel Radio.

Episode 18: An Expert Guide to Public Relations with Carol Morgan

Inbound Marketing for Contractors, Home Builder Marketing, Inbound Sales for Home Builders

In this weeks episode we talk to Carol Morgan of Denim Marketing. Carol focuses on marketing strategy and integrating public relations, social media, content, and creative to tell engaging stories for clients that garner measurable traffic and show ROI. She gives relevant PR tips that can increase traffic to your business. So if your business is ready for the next stage of growth, this podcast is a must listen.

You can learn all of Carol's tips here on Builder Funnel Radio.

Episode 17: 7 Tips to Grow Your Business by 61% with Tim Musch

Inbound Marketing for Contractors, Digital Marketing for Contractors, Lead Generation, Inbound Sales for Remodelers

In this week's episode, I chat with Tim Musch. Tim has spent the last 25 years developing and refining CRM systems for contractors in the remodeling industry. Prior to that, Tim spent 15 years gaining experience with a family owned remodeling company in Wisconsin. Tim developed MarketSharp CRM that has supplied computerized marketing solutions to over 4000 of the countries most successful remodeling companies including over 40% of Qualified Remodeler Magazine's top 500. Tim shares some great tips on how to grow your business regardless of where you are in the process. You can learn them here on Builder Funnel Radio.

Episode 16: How to Create a Killer Home Sales Process w/ Debra Bernard

Inbound Marketing for Contractors, Digital Marketing for Contractors, Lead Generation, Inbound Sales for Remodelers, Inbound Sales for Home Builders

In this week's episode, we talk to Debra Bernard of the Bernard Partnership. Debra takes us through the home sales process step by step. She talks about what your sales team should look like, how to research the right home product for your market, and even takes us step by step through the model home set-up and how to use it as a closing tool. Debra got her start in the home building business in 1979, she has picked up a lot of cool tips and tricks along the way. You can learn them here on Builder Funnel Radio.

Episode 15: New Home Sales Management: Close 50 Sales a Year w/ Kimberly Mackey

Inbound Marketing for Contractors, Digital Marketing for Contractors, Lead Generation, Inbound Sales for Remodelers, Inbound Sales for Home Builders

In this week's episode, we talk to Kimberly Mackey of New Homes Solutions about the ins and outs of new home sales management. Kimberly even shares her tips on how to close 50 sales per year before walk-in traffic! Kimberly was managing new home sales in the mid 2000's when the housing market crashed. During the downturn, she shifted her focus from sales to consulting. Kimberly started helping home builders climb out of the recession by sharing with them the knowledge she gained as a New Home Sales Manager.