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Mastering Facebook Marketing for Remodelers Podcast

In 2004, Facebook launched as a social platform to connect Harvard students as they moved onto a new campus. In 2020, Facebook is a major selling and nurturing tool for countless small businesses around the world. 

This Builder Funnel Radio Original Series is for remodelers who are somewhere between 2004 and 2020 Facebook usage and who are looking to generate website traffic and qualified leads from the social platform.

Are you getting the most out of your Facebook Business Page? Stay tuned to find out!


Episode 1: Top 3 Tips for Optimizing Your Profile

Is your Facebook branding intentional? Are you leaving a first impression worthy of $100K+ kitchen remodel when someone lands on your profile? Does your audience know how to reach you if they're ready?

Tune in as Spencer Powell and Danielle Russell dive into a discussion around her top 3 profile optimization tips to drive traffic and conversion.



  • 3:15 - Profile branding tips
  • 12:45 - Optimizing calls to action (CTAs)
  • 24:27 - Facebook Services Tab
  • 31:45 - Spencer’s top takeaways


Episode 2: Deciphering Your Target Audience

Who do you wish you worked with more? Are they finding you on Facebook? How engaged are they? Do you have the appropriate conversion opportunities for every stage of your buyers journey?

Follow along as Spencer Powell and Danielle Russell explain how to determine who your target audience is and how to engage them.

  • 2:10 - Who is your ideal buyer?
  • 7:10 - Who follows your page?
  • 12:25 - Do you have appropriate conversion opportunities for TOFU, MOFU, and BOFU based on your target audience?
  • 25:50 - Spencer’s top takeaways



Episode 3: Facebook Insights and Why They Matter

Are your posting strategies as efficient as they can be? Which Facebook metrics are useful and how can you use them to your advantage?

Learn more as Spencer Powell and Danielle Russell explore the various Facebook metrics and explain how to use them to your full potential.

  • 1:30 - Not all metrics are created equal

  • 14:44 - The importance of audience metrics in Insights

  • 19:20 - Comparing post metrics at a glance

  • 24:32 - Spencer’s top takeaways


Episode 4 - Boosting for Beginners

What's the difference between boosting a Facebook and creating a Facebook ad? How do you know when to boost a post?

Here's everything you need to know about the basics of a successful boosted post on Facebook!


Episode 5 - Is Your Facebook Page A Sales Funnel?

Do the prospects visiting your Facebook Business Page know how to convert? Draw your audience in by designing your page to flow and function as a sales funnel.

By developing top of the funnel, middle of the funnel, and bottom of the funnel content and conversion opportunities, you're optimizing your audience's experience when visiting your page.

Follow along as Spencer Powell and Danielle Russell dive into the nitty gritty details of developing your Facebook Business Page content into a sales funnel that converts real leads for your remodeling business.


Episode 6 - Ads for Beginners

Facebook Ads are a helpful way to consistently drive traffic to and conversion on your website. In this episode, Spencer Powell and Danielle Russell dive into the basics of selecting your goal, timeline, budget, and what type of ad to use in certain scenarios.

If you're looking to get started with Facebook Advertising for your remodeler business, this episode is for you!


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