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Episode 133: What Is Lobster on a Cheese Plate? w/ Mark Harari

On this week's episode, Spencer talks with Mark Harari about marketing advice for remodelers. The discussion brings up topics about best practices for marketing, trends to look out for, favorite parts of marketing, and Mark Harari's new book Lobster on a Cheese Plate

Learn all about it here on Builder Funnel Radio!

  • 0:38 Introduction
  • 2:05 How did you get into marketing? 
  • 5:13 What mistakes do you see remodelers making with their marketing? 
  • 14:17 What are your favorite and least favorite parts of marketing?
  • 16:37 Why did you decide to write a book?
  • 22:50 How can companies stand out?
  • 29:40 Trends that remodelers should be paying attention to
  • 34:17 How much should people budget for marketing
  • 36:18 How can people learn more about you?
  • 38:05 Fast Five
  • 42:05 Final Thoughts

Resources

State-of-Construction-Marketing-Report-Contractors-Builders-Remodelers

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