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Coronavirus Episode - How You Can Be Part of The Solution AND Keep Your Pipeline Intact

Danielle Russell | Mar 13, 2020 3:24:34 PM | Builder Funnel Radio

I know - watching the news right now can be a little scary. You are probably wondering a few things about the Coronavirus (COVID-19): What can I do to protect myself and my family? What can I do to protect my remodeling or home building business?

In this special episode of Builder Funnel Radio, Spencer invites Taylor Rennick (host of The Construction Cut) and Danielle Russell (Director of Operations at Builder Funnel) to discuss how you can keep your business rolling amidst this Coronavirus pandemic while also following recommendations from the CDC, the WHO, and the Federal government.

 

 

What is Builder Funnel doing to protect its employees and clients?

As a digital marketing agency, we are extremely fortunate that nearly 95% of our business can be conducted online from home. While we are not requiring our team to work from home, we are encouraging they do so for the rest of March. At that point, leadership will re-evaluate the safest next steps to our team and to our community.

We have also banned all work-related travel. As much as we would love to see you all on our client visits, conference trips, and speaking gigs, there's just too much unknown at the moment to be sure that the rewards outweigh the risks.

We've already learned a few tricks of the trade on how to conduct business remotely, including our favorite technology and tips to stay in touch with your team.

Technology we recommend

Working remote has never been easier with the ease of use of video and online messaging systems.

  • Zoom: Maintain your meeting schedule, but conduct all meetings over Zoom (or some form of video chat tool) to reduce human contact.
  • Slack: Online messaging systems are the easiest way to quickly and easily connect your team if you're not all located in the same physical space.
  • Google Drive: Share your files in a cloud space rather than internal servers so that your team can access them and keep the business rolling without being located strictly in the office.

Ways to stay in touch online

Even with all the right tools in place, it's helpful to make sure you have a plan to stay in touch on a day to day basis.

  • Daily meetings: Every morning, our whole team at Builder Funnel conducts what we call a "stand up meeting" where we inform one another what we are working on that day.
  • Weekly meetings: We try to hit a longer meeting on a weekly cadence. This ranges from our book club meetings to our educational lunch meetings, and our internal marketing update meetings to our morning yoga sessions. All of these meetings can be moved fully online through Zoom (or a similar tool).

How to keep your construction business rolling

Part of what makes day to day business complicated for the construction industry during this Coronavirus outbreak is the unknown. As the news continues to change day by day and even hour by hour, it's tough to stay on top of the best recommendations out there.

But, here's what we know we can all do to make a quick difference.

  • Consider who on your team can work remote. Set them up for success with easy tools like Zoom, Slack, and Google Drive.
  • Reschedule in-person visits with clients to video calls. All smartphones have a selfie camera these days! Give your client a call with your video functionality from your showroom, or have them walk you through their homes.
  • Open communication with your clients. They're looking to you to be a leader. Let them know you have a plan and how you will be approaching business moving forward to protect them and your team.

Don't forget some of the obvious ways to go about protecting your team and clients on a job site as well.

  • Wash hands. You, your team, and your clients!
  • Do not go on client visits if anyone in their home is not feeling well.
  • Do not send any team members to a job site if they are not feeling well or have a sick family member.
  • Stay home if you don't feel well.
  • Practice social distancing as much as possible.

How to stay ahead of your competition

This is one of those times. Everyone is scared. People pull back. Keep pushing marketing and your brand. Competitors will pull back and the consistent marketers will take the lion’s share of the jobs and establish their brands.

If you do run into a temporary slow down, use your time wisely! Start investing in your marketing, for example. Start writing blog content, updating your website with new project photography, shoot those videos you've always been meaning to, plan out your social media content, and get ready to implement as soon as possible. Marketing through a slow season will increase your brand awareness as others start to pull back.

 

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