<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1680227565549092&amp;ev=PageView&amp;noscript=1">
blogging

Episode 63: How Eastbrook Homes Uses Community Events to Drive Sales

Spencer Powell | Nov 19, 2019 12:42:39 PM | Inbound Sales for Home Builders

Can Community Events Help Boost Home Sales?

According to Sarah Titus, marketing manager of Eastbrook Homes in West Michigan, and her marketing assistant Marissa Roden, the answer is a resounding yes. Sarah and Marissa have been organizing free community events in West Michigan to get people in their homes and boost their sales. These events include sneak peaks, educational seminars run by their builders, grand openings, summer picnics, and their big annual event — all of which are free, often involve non-profits and food galore, and get community members to come together, have a good time, and in effect, buy homes.

 

Managing Relationships Between Sales and Marketing

As Sarah remarks, you can’t market anything unless sales is on board. This is why she plans quarterly in-person meetings with each of Eastbrook’s sales agents. This came about in response to sales agents urging her to “get in the field” more to fully understand what it is they're marketing and what the clients want.  Sarah says it has helped give her perspective and reduce friction between the sales and marketing teams.

Best Marketing Tools for Home Builders

Sarah and Marissa also share which marketing tools they use to keep things from getting too hectic. They say, Trello for project management, Hootsuite and Later for social media, and Mailchimp as their all-in-one marketing platform.

Sarah and Marissa also give great tips on using video to drive home sales and recommend the the ease of the video creation platform Wibbitz.

Learn all about it here on Builder Funnel Radio.

 

  • 0:27 Episode overview
  • 1:24 How Sarah and Marissa got started in marketing
  • 8:35 About Eastbrook Homes
  • 10:22 Eastbrook Homes’s events strategy
  • 16:00 Event themes and types
  • 22:18 Event promotion on social media
  • 24:00 Measuring event success
  • 28:46 Bridging the gap with the sales team
  • 34:37 Using Trello for project management
  • 42:43 Other tools: Hootsuite, Mailchimp, and Later
  • 46:55 Using video to sell homes
  • 53:08 How to connect with Sarah and Marissa
  • 53:53 Fast Five
  • 1:04:01 Spencer’s takeaways

 

Related Resources

Contact

 

Marketing Tools

 

Books

 

Useful templates and checklists for the event planning process

Bonus: State of Home Builder Marketing Report 

We conducted a survey with home builders to learn what marketing tactics they are using, which ones they think are overrated, and what their marketing plans are for 2020. Get the free eBook to learn more:

State of Home Builder Marketing Report 2019 ebook