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Spencer Powell

Recent Posts

Episode 68: State of Marketing for Construction

What Will Home Builder & Remodeler Marketing Look Like in 2020?

You can't know what construction marketing is going to look like in 2020 unless you know what everybody else in your industry is doing for their marketing plan. Lucky for you, we asked 102 professionals in each field (home building and remodeling) and asked exactly that. Download the free reports for the inside scoop on what the other guys are doing to improve your own marketing efforts in 2020.

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Episode 67: Increasing Mental Health Awareness in the Construction Industry w/ Daniel Allen

How Wacky Shirts Are Improving Mental Health Awareness

In Australia six men per day take their own lives, our guest Daniel Allen explains. The construction industry in particular has one of the highest suicide rates among professions. These trends carry over the seas to the United States as well, where suicide is the tenth leading cause of death, and men are 3.5 times more likely than women to commit suicide.

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Episode 66: Turning Analytics into Revenue w/ Taylor Rennick

Spencer Powell | Dec 10, 2019 9:22:26 AM | Marketing Metrics

Why Should Home Builders and Remodelers Use Analytics Tools?

Why use analytics tools? The short answer is, to see the ROI on your marketing methods. But there is so much more to it that than. In this episode, Spencer and Taylor get into the nerdy stuff, and discuss in-depth why analytics are important, which analytics tools to use (many are free!), and the best ways to use your analytics tools to not only track ROI but increase it too.

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Episode 65: End of Year Tax & Financial Planning for Construction Businesses w/Patrick Camuso, CPA

Why You Should Start Thinking About 2020 Taxes Right Now

Patrick Camuso, CPA, says that if it is time for your 2019 tax return, your window of opportunity to plan for this return has already closed. Tax returns are historical; all it is is looking back at the year passed. But proper tax planning is proactive and is done before the tax year even begins. Returns are about the past. Planning is about the future.

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Episode 64: How to Build Your Future Marketing & Sales Pipeline

Spencer Powell | Nov 26, 2019 9:30:09 AM | Lead Conversion, Lead Generation

Builder Funnel Growth Series

Builder Funnel Radio Growth Series, featuring Spencer Powell and other Builder Funnel teammates, discuss actionable ways to achieve continuous growth for yourself and your business.

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Episode 63: How Eastbrook Homes Uses Community Events to Drive Sales

Spencer Powell | Nov 19, 2019 12:42:39 PM | Inbound Sales for Home Builders

Can Community Events Help Boost Home Sales?

According to Sarah Titus, marketing manager of Eastbrook Homes in West Michigan, and her marketing assistant Marissa Roden, the answer is a resounding yes. Sarah and Marissa have been organizing free community events in West Michigan to get people in their homes and boost their sales. These events include sneak peaks, educational seminars run by their builders, grand openings, summer picnics, and their big annual event — all of which are free, often involve non-profits and food galore, and get community members to come together, have a good time, and in effect, buy homes.

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Episode 62: How the Trade War Is Affecting the Construction Industry with Taylor Rennick

Spencer Powell | Nov 12, 2019 9:42:59 AM | Marketing Strategy

Builder Funnel Growth Series

For the Builder Funnel Radio Growth Series episodes, Spencer and other Builder Funnel teammates discuss actionable ways to achieve continuous growth for yourself and your business.

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Episode 61: Construction Is A Not for Profit Industry with David Gerstel

David Gerstel Is...

A legend within the industry. Those aren’t his words, or Spencer’s; that’s just what people say about him. He’s a carpenter, builder, writer, speaker, consultant, and industry expert with financial and personal wisdom to share about working in the construction industry. David talks about why builders shouldn’t do estimates for free, financially preparing your company for recessions, and why the construction industry tends to be not for profit.

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Episode 60: Sell More Homes & Remodeling Projects with Professional Photos

Spencer Powell | Oct 29, 2019 10:59:23 AM | Video Marketing, Digital Marketing

For the Builder Funnel Radio Growth Series episodes, Spencer and other Builder Funnel teammates discuss actionable ways to achieve continuous growth for yourself and your business.

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Episode 59: Company Culture, Technology, and Personal Branding with Chris Hartley

Chris Hartley Is...

A VP of sales and marketing, public speaker and trainer, and a Professional Builder Magazine 40 Under 40 winner. Chris shares his expertise on a wide variety of important topics, including emerging technologies for selling homes, the importance of company culture, and how reaching out to thought leaders is the first step to becoming a thought leader yourself. Chris also discusses the importance of personal branding and self reflection in your career.

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